Franziska Marquart

Franziska Marquart

Tenure Track Assistant Professor

ORCID: 0000-0002-8800-9303

Publication year:
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1 - 9 out of 9Page size: 10
  1. 2023
  2. Published

    Eye-tracking methodology in research on visual politics

    Marquart, Franziska, 2023, Research Handbook on Visual Politics. Lilleker, D. & Veneti, A. (eds.). Edward Elgar Publishing, p. 29-40 12 p. (Elgar Handbooks in Political Science).

    Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

  3. 2019

  4. Measuring selective reading behavior – An eye-tracking approach

    Marquart, Franziska & Matthes, J., 2019, Measuring Media Use and Exposure: Recent Developments and Challenges. Peter, C., Naab, T. K. & Kühne, R. (eds.). Köln: Herbert von Halem Verlag, p. 221-243 22 p. (Methoden und Forschungslogik der Kommunikationswissenschaft; No. 14).

    Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

  5. When Facts Lie: The Impact of Misleading Numbers in Climate Change News

    Stubenvoll, M. & Marquart, Franziska, 2019, Climate Change Management. Cham: Springer VS, p. 31-46 16 p. (Climate Change Management).

    Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

  6. 2017

  7. Methodological Rigor in Quantitative Research

    Marquart, Franziska, 2017, The International Encyclopedia of Communication Research Methods. Matthes, J. (ed.).

    Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

  8. Publication Bias

    Marquart, Franziska, 2017, The International Encyclopedia of Communication Research Methods. Matthes, J. (ed.).

    Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

  9. 2016

  10. Petty, R.E. & Cacioppo, J. T., 1986. Communication and persuasion: Central and peripheral routes to attitude change

    Marquart, Franziska & Naderer, B., 2016, Schlüsselwerke der Medienwirkungsforschung. Potthoff, M. (ed.). Springer VS, p. 231-242

    Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

  11. 2015

  12. The selective avoidance of threat appeals in right-wing populist political ads: An implicit cognition approach using eye-tracking methodology

    Matthes, J., Marquart, Franziska, Arendt, F. & Wonneberger, A., 2015, Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative. Verlegh, P., Voorveld, H. & Eisend, M. (eds.). p. 135-146

    Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

  13. 2013

  14. Charakteristika, Inhalte und Wirkungen politischer Plakate aus Sicht der visuellen Kommunikations- und Framingforschung: Ein Forschungsüberblick

    Marquart, Franziska & Matthes, J., 2013, Visual Framing: Perspektiven und Herausforderungen der Visuellen Kommunikationsforschung. Geise, S. & Lobinger, K. (eds.). Herbert von Halem Verlag, p. 217-234

    Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

  15. 2010

  16. Zur Selektion und Wirkung von Pressefotos. Eine rezipientenorientierte Untersuchung auf Basis von Fotonachrichtenfaktoren

    Rössler, P., Marquart, Franziska & Haschke, J. F., 2010, Politische Kommunikation: Wahrnehmung, Verarbeitung, Wirkung. Schemer, C. & Wirth, W. W. (eds.). Nomos, p. 71-96

    Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

ID: 253773036