Petty, R.E. & Cacioppo, J. T., 1986. Communication and persuasion: Central and peripheral routes to attitude change
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review
| Translated title of the contribution | Petty, R.E. & Cacioppo, J. T., 1986. Communication and persuasion: Central and peripheral routes to attitude change |
|---|---|
| Original language | German (Austria) |
| Title of host publication | Schlüsselwerke der Medienwirkungsforschung |
| Editors | Matthias Potthoff |
| Publisher | Springer VS |
| Publication date | 2016 |
| Pages | 231-242 |
| Publication status | Published - 2016 |
| Externally published | Yes |
ID: 255171091