The selective avoidance of threat appeals in right-wing populist political ads: An implicit cognition approach using eye-tracking methodology

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Original languageEnglish
Title of host publicationAdvances in Advertising Research (Vol. VI) : The Digital, the Classic, the Subtle, and the Alternative
EditorsPeter Verlegh, Hilde Voorveld, Martin Eisend
Publication date2015
Pages135-146
Publication statusPublished - 2015
Externally publishedYes

ID: 255171800