Measuring selective reading behavior – An eye-tracking approach

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationMeasuring Media Use and Exposure : Recent Developments and Challenges
EditorsChristina Peter, Teresa K. Naab, Rinaldo Kühne
Number of pages22
Place of PublicationKöln
PublisherHerbert von Halem Verlag
Publication date2019
Pages221-243
ISBN (Print)978-3-86962-287-3
Publication statusPublished - 2019
Externally publishedYes
SeriesMethoden und Forschungslogik der Kommunikationswissenschaft
Number14
ISSN1863-4966

ID: 255169967