Franziska Marquart

Franziska Marquart

Tenure Track Assistant Professor

ORCID: 0000-0002-8800-9303

Publication year:
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  1. 2010

  2. Zur Selektion und Wirkung von Pressefotos. Eine rezipientenorientierte Untersuchung auf Basis von Fotonachrichtenfaktoren

    Rössler, P., Marquart, Franziska & Haschke, J. F., 2010, Politische Kommunikation: Wahrnehmung, Verarbeitung, Wirkung. Schemer, C. & Wirth, W. W. (eds.). Nomos, p. 71-96

    Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

  3. 2013

  4. Charakteristika, Inhalte und Wirkungen politischer Plakate aus Sicht der visuellen Kommunikations- und Framingforschung: Ein Forschungsüberblick

    Marquart, Franziska & Matthes, J., 2013, Visual Framing: Perspektiven und Herausforderungen der Visuellen Kommunikationsforschung. Geise, S. & Lobinger, K. (eds.). Herbert von Halem Verlag, p. 217-234

    Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

  5. Positively valenced, calming political ads their influence on the correspondence between implicit and explicit attitudes

    Arendt, F., Marquart, Franziska & Matthes, J., 2013, In: Journal of Media Psychology. 25, 2, p. 72-82 11 p.

    Research output: Contribution to journal › Journal article › Research › peer-review

  6. Rechtspopulismus im Wandel. Wahlplakate der FPÖ von 1978–2008

    Marquart, Franziska, 2013, In: Österreichische Zeitschrift für Politikwissenschaft. 42, 4, p. 353-371

    Research output: Contribution to journal › Journal article › Research › peer-review

  7. Werbung auf niedrigem Niveau? Die Wirkung negativ-emotionalisierender politischer Werbung auf Einstellungen gegenüber Ausländern

    Matthes, J. & Marquart, Franziska, 2013, In: Publizistik. 58, p. 247-266

    Research output: Contribution to journal › Journal article › Research › peer-review

  8. 2015

  9. The selective avoidance of threat appeals in right-wing populist political ads: An implicit cognition approach using eye-tracking methodology

    Matthes, J., Marquart, Franziska, Arendt, F. & Wonneberger, A., 2015, Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative. Verlegh, P., Voorveld, H. & Eisend, M. (eds.). p. 135-146

    Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

  10. A New Look at Campaign Advertising and Political Engagement: Exploring the Effects of Opinion-Congruent and -Incongruent Political Advertisements

    Matthes, J. & Marquart, Franziska, 5 Feb 2015, In: Communication Research. 42, 1, p. 134-155 22 p.

    Research output: Contribution to journal › Journal article › Research › peer-review

  11. Corrupt politicians? Media priming effects on overtly expressed stereotypes toward politicians

    Arendt, F. & Marquart, Franziska, 1 Jun 2015, In: Communications. 40, 2, p. 185-197 13 p.

    Research output: Contribution to journal › Journal article › Research › peer-review

  12. Effects of right-wing populist political advertising on implicit and explicit stereotypes

    Arendt, F., Marquart, Franziska & Matthes, J., Oct 2015, In: Journal of Media Psychology. 27, 4, p. 178-189 12 p.

    Research output: Contribution to journal › Journal article › Research › peer-review

  13. Published

    Questionable Research Practices in Experimental Communication Research: A Systematic Analysis From 1980 to 2013

    Matthes, J., Marquart, Franziska, Naderer, B., Arendt, F., Schmuck, D. & Adam, K., 2 Oct 2015, In: Communication Methods and Measures. 9, 4, p. 193-207 15 p.

    Research output: Contribution to journal › Journal article › Research › peer-review

  14. 2016

  15. Campaigning subtle exclusionism: The effects of right-wing populist positive ads on attitudes toward foreigners in Austria

    Marquart, Franziska & Matthes, J., 2016, In: SCM Studies in Communication and Media. 5, 2, p. 223-239

    Research output: Contribution to journal › Journal article › Research › peer-review

  16. Petty, R.E. & Cacioppo, J. T., 1986. Communication and persuasion: Central and peripheral routes to attitude change

    Marquart, Franziska & Naderer, B., 2016, Schlüsselwerke der Medienwirkungsforschung. Potthoff, M. (ed.). Springer VS, p. 231-242

    Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

  17. Published

    Selective exposure in the context of political advertising: A behavioral approach using eye-tracking methodology

    Marquart, Franziska, Matthes, J. & Rapp, E., 2016, In: International Journal of Communication. 10, p. 2576-2595 20 p.

    Research output: Contribution to journal › Journal article › Research › peer-review

  18. 2017

  19. Methodological Rigor in Quantitative Research

    Marquart, Franziska, 2017, The International Encyclopedia of Communication Research Methods. Matthes, J. (ed.).

    Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

  20. Publication Bias

    Marquart, Franziska, 2017, The International Encyclopedia of Communication Research Methods. Matthes, J. (ed.).

    Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

  21. Implizite Kognition und Medien: Zur Notwendigkeit impliziter Messmethoden für die Kommunikationswissenschaft

    Arendt, F., Marquart, Franziska & Matthes, J., 19 Mar 2017, In: Medienjournal. 38, 2, p. 32-42

    Research output: Contribution to journal › Journal article › Research › peer-review

  22. 2018

  23. Shaping children's healthy eating habits with food placements? Food placements of high and low nutritional value in cartoons, Children's BMI, food-related parental mediation strategies, and food choice

    Naderer, B., Matthes, J., Binder, A., Marquart, Franziska, Mayrhofer, M., Obereder, A. & Spielvogel, I., 1 Jan 2018, In: Appetite. 120, p. 644-653

    Research output: Contribution to journal › Journal article › Research › peer-review

  24. Children's attitudinal and behavioral reactions to product placements: investigating the role of placement frequency, placement integration, and parental mediation

    Naderer, B., Matthes, J., Marquart, Franziska & Mayrhofer, M., 4 Mar 2018, In: International Journal of Advertising. 37, 2, p. 236-255

    Research output: Contribution to journal › Journal article › Research › peer-review

  25. United Feelings: The Mediating Role of Emotions in Social Media Campaigns for EU Attitudes and Behavioral Intentions

    Marquart, Franziska, Brosius, A. & de Vreese, C. H., 28 May 2018, (E-pub ahead of print) In: Journal of Political Marketing.

    Research output: Contribution to journal › Journal article › Research › peer-review

  26. 2019

  27. Measuring selective reading behavior – An eye-tracking approach

    Marquart, Franziska & Matthes, J., 2019, Measuring Media Use and Exposure: Recent Developments and Challenges. Peter, C., Naab, T. K. & Kühne, R. (eds.). Köln: Herbert von Halem Verlag, p. 221-243 22 p. (Methoden und Forschungslogik der Kommunikationswissenschaft; No. 14).

    Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

  28. When Facts Lie: The Impact of Misleading Numbers in Climate Change News

    Stubenvoll, M. & Marquart, Franziska, 2019, Climate Change Management. Cham: Springer VS, p. 31-46 16 p. (Climate Change Management).

    Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

  29. Knowing is not loving: media effects on knowledge about and attitudes toward the EU

    Marquart, Franziska, Goldberg, A. C., van Elsas, E. J., Brosius, A. & de Vreese, C. H., 4 Jul 2019, In: Journal of European Integration. 41, 5, p. 641-655 15 p.

    Research output: Contribution to journal › Journal article › Research › peer-review

  30. 2020

  31. Following politicians on social media: Effects for political information, peer communication, and youth engagement

    Marquart, Franziska, Ohme, J. & Möller, J., 2020, In: Media and Communication. 8, 2, p. 196-207

    Research output: Contribution to journal › Journal article › Research › peer-review

  32. Like-minded and cross-cutting talk, network characteristics, and political participation online and offline: A panel study

    Matthes, J., Marquart, Franziska & Sikorski, C. V., 2020, In: Communications. 46, 1, p. 113-126

    Research output: Contribution to journal › Journal article › Research › peer-review

  33. Published

    How political malpractice affects trust in EU institutions

    van Elsas, E. J., Brosius, A., Marquart, Franziska & De Vreese, C. H., 6 Jun 2020, In: West European Politics. 43, 4, p. 944-968 25 p.

    Research output: Contribution to journal › Journal article › Research › peer-review

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