Standard
The selective avoidance of threat appeals in right-wing populist political ads : An implicit cognition approach using eye-tracking methodology. / Matthes, Jörg; Marquart, Franziska; Arendt, Florian; Wonneberger, Anke.
Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative. ed. / Peter Verlegh; Hilde Voorveld; Martin Eisend. 2015. p. 135-146.
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review
Harvard
Matthes, J, Marquart, F, Arendt, F & Wonneberger, A 2015, The selective avoidance of threat appeals in right-wing populist political ads: An implicit cognition approach using eye-tracking methodology. in P Verlegh, H Voorveld & M Eisend (eds), Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative. pp. 135-146.
APA
Matthes, J., Marquart, F., Arendt, F., & Wonneberger, A. (2015). The selective avoidance of threat appeals in right-wing populist political ads: An implicit cognition approach using eye-tracking methodology. In P. Verlegh, H. Voorveld, & M. Eisend (Eds.), Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative (pp. 135-146)
Vancouver
Matthes J, Marquart F, Arendt F, Wonneberger A. The selective avoidance of threat appeals in right-wing populist political ads: An implicit cognition approach using eye-tracking methodology. In Verlegh P, Voorveld H, Eisend M, editors, Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative. 2015. p. 135-146
Author
Matthes, Jörg ; Marquart, Franziska ; Arendt, Florian ; Wonneberger, Anke. / The selective avoidance of threat appeals in right-wing populist political ads : An implicit cognition approach using eye-tracking methodology. Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative. editor / Peter Verlegh ; Hilde Voorveld ; Martin Eisend. 2015. pp. 135-146
Bibtex
@inbook{efcc481d47a54e97805b6d85f914ec7b,
title = "The selective avoidance of threat appeals in right-wing populist political ads: An implicit cognition approach using eye-tracking methodology",
author = "J{\"o}rg Matthes and Franziska Marquart and Florian Arendt and Anke Wonneberger",
year = "2015",
language = "English",
pages = "135--146",
editor = "Peter Verlegh and Hilde Voorveld and Martin Eisend",
booktitle = "Advances in Advertising Research (Vol. VI)",
}
RIS
TY - CHAP
T1 - The selective avoidance of threat appeals in right-wing populist political ads
T2 - An implicit cognition approach using eye-tracking methodology
AU - Matthes, Jörg
AU - Marquart, Franziska
AU - Arendt, Florian
AU - Wonneberger, Anke
PY - 2015
Y1 - 2015
M3 - Book chapter
SP - 135
EP - 146
BT - Advances in Advertising Research (Vol. VI)
A2 - Verlegh, Peter
A2 - Voorveld, Hilde
A2 - Eisend, Martin
ER -
