Standard
Measuring selective reading behavior – An eye-tracking approach. / Marquart, Franziska; Matthes, Jörg.
Measuring Media Use and Exposure: Recent Developments and Challenges. ed. / Christina Peter; Teresa K. Naab; Rinaldo Kühne. Köln : Herbert von Halem Verlag, 2019. p. 221-243 (Methoden und Forschungslogik der Kommunikationswissenschaft; No. 14).
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review
Harvard
Marquart, F & Matthes, J 2019, Measuring selective reading behavior – An eye-tracking approach. in C Peter, TK Naab & R Kühne (eds), Measuring Media Use and Exposure: Recent Developments and Challenges. Herbert von Halem Verlag, Köln, Methoden und Forschungslogik der Kommunikationswissenschaft, no. 14, pp. 221-243.
APA
Marquart, F., & Matthes, J. (2019). Measuring selective reading behavior – An eye-tracking approach. In C. Peter, T. K. Naab, & R. Kühne (Eds.), Measuring Media Use and Exposure: Recent Developments and Challenges (pp. 221-243). Herbert von Halem Verlag. Methoden und Forschungslogik der Kommunikationswissenschaft No. 14
Vancouver
Marquart F, Matthes J. Measuring selective reading behavior – An eye-tracking approach. In Peter C, Naab TK, Kühne R, editors, Measuring Media Use and Exposure: Recent Developments and Challenges. Köln: Herbert von Halem Verlag. 2019. p. 221-243. (Methoden und Forschungslogik der Kommunikationswissenschaft; No. 14).
Author
Marquart, Franziska ; Matthes, Jörg. / Measuring selective reading behavior – An eye-tracking approach. Measuring Media Use and Exposure: Recent Developments and Challenges. editor / Christina Peter ; Teresa K. Naab ; Rinaldo Kühne. Köln : Herbert von Halem Verlag, 2019. pp. 221-243 (Methoden und Forschungslogik der Kommunikationswissenschaft; No. 14).
Bibtex
@inbook{d30e4f2a446f4fc09415fcadb0f29e5d,
title = "Measuring selective reading behavior – An eye-tracking approach",
author = "Franziska Marquart and J{\"o}rg Matthes",
year = "2019",
language = "English",
isbn = "978-3-86962-287-3",
series = "Methoden und Forschungslogik der Kommunikationswissenschaft",
publisher = "Herbert von Halem Verlag",
number = "14",
pages = "221--243",
editor = "Christina Peter and Naab, {Teresa K.} and Rinaldo K{\"u}hne",
booktitle = "Measuring Media Use and Exposure",
}
RIS
TY - CHAP
T1 - Measuring selective reading behavior – An eye-tracking approach
AU - Marquart, Franziska
AU - Matthes, Jörg
PY - 2019
Y1 - 2019
UR - https://www.halem-verlag.de/measuring-selective-reading-behavior%e2%80%84-an-eye-tracking-approach/
M3 - Book chapter
SN - 978-3-86962-287-3
T3 - Methoden und Forschungslogik der Kommunikationswissenschaft
SP - 221
EP - 243
BT - Measuring Media Use and Exposure
A2 - Peter, Christina
A2 - Naab, Teresa K.
A2 - Kühne, Rinaldo
PB - Herbert von Halem Verlag
CY - Köln
ER -
