Measuring selective reading behavior – An eye-tracking approach
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review
Original language | English |
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Title of host publication | Measuring Media Use and Exposure : Recent Developments and Challenges |
Editors | Christina Peter, Teresa K. Naab, Rinaldo Kühne |
Number of pages | 22 |
Place of Publication | Köln |
Publisher | Herbert von Halem Verlag |
Publication date | 2019 |
Pages | 221-243 |
ISBN (Print) | 978-3-86962-287-3 |
Publication status | Published - 2019 |
Externally published | Yes |
Series | Methoden und Forschungslogik der Kommunikationswissenschaft |
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Number | 14 |
ISSN | 1863-4966 |
ID: 255169967