Franziska Marquart

Franziska Marquart

Tenure Track Assistant Professor

ORCID: 0000-0002-8800-9303

Publication year:
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11 - 20 out of 35Page size: 10
  1. 2016

  2. Campaigning subtle exclusionism: The effects of right-wing populist positive ads on attitudes toward foreigners in Austria

    Marquart, Franziska & Matthes, J., 2016, In: SCM Studies in Communication and Media. 5, 2, p. 223-239

    Research output: Contribution to journal › Journal article › Research › peer-review

  3. Petty, R.E. & Cacioppo, J. T., 1986. Communication and persuasion: Central and peripheral routes to attitude change

    Marquart, Franziska & Naderer, B., 2016, Schlüsselwerke der Medienwirkungsforschung. Potthoff, M. (ed.). Springer VS, p. 231-242

    Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

  4. Published

    Selective exposure in the context of political advertising: A behavioral approach using eye-tracking methodology

    Marquart, Franziska, Matthes, J. & Rapp, E., 2016, In: International Journal of Communication. 10, p. 2576-2595 20 p.

    Research output: Contribution to journal › Journal article › Research › peer-review

  5. 2017

  6. Methodological Rigor in Quantitative Research

    Marquart, Franziska, 2017, The International Encyclopedia of Communication Research Methods. Matthes, J. (ed.).

    Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

  7. Publication Bias

    Marquart, Franziska, 2017, The International Encyclopedia of Communication Research Methods. Matthes, J. (ed.).

    Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

  8. Implizite Kognition und Medien: Zur Notwendigkeit impliziter Messmethoden für die Kommunikationswissenschaft

    Arendt, F., Marquart, Franziska & Matthes, J., 19 Mar 2017, In: Medienjournal. 38, 2, p. 32-42

    Research output: Contribution to journal › Journal article › Research › peer-review

  9. 2018

  10. Shaping children's healthy eating habits with food placements? Food placements of high and low nutritional value in cartoons, Children's BMI, food-related parental mediation strategies, and food choice

    Naderer, B., Matthes, J., Binder, A., Marquart, Franziska, Mayrhofer, M., Obereder, A. & Spielvogel, I., 1 Jan 2018, In: Appetite. 120, p. 644-653

    Research output: Contribution to journal › Journal article › Research › peer-review

  11. Children's attitudinal and behavioral reactions to product placements: investigating the role of placement frequency, placement integration, and parental mediation

    Naderer, B., Matthes, J., Marquart, Franziska & Mayrhofer, M., 4 Mar 2018, In: International Journal of Advertising. 37, 2, p. 236-255

    Research output: Contribution to journal › Journal article › Research › peer-review

  12. United Feelings: The Mediating Role of Emotions in Social Media Campaigns for EU Attitudes and Behavioral Intentions

    Marquart, Franziska, Brosius, A. & de Vreese, C. H., 28 May 2018, (E-pub ahead of print) In: Journal of Political Marketing.

    Research output: Contribution to journal › Journal article › Research › peer-review

  13. 2019

  14. Measuring selective reading behavior – An eye-tracking approach

    Marquart, Franziska & Matthes, J., 2019, Measuring Media Use and Exposure: Recent Developments and Challenges. Peter, C., Naab, T. K. & Kühne, R. (eds.). Köln: Herbert von Halem Verlag, p. 221-243 22 p. (Methoden und Forschungslogik der Kommunikationswissenschaft; No. 14).

    Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

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