Streaming for Talents: The Impact of Mass Media on Professional Images

European Union’s economics face significant skill shortages in professional fields essential for their societies’ security and welfare. This especially accounts for the sectors law enforcement and health care.

Reasons for shortages of skilled labor are multifaceted. Next to the retirement of older generations from the workforce, factors reach from an unattractive perception of the professional field over stereotypes to the unawareness about the existence of professions and positions. When tackling skill shortages, it is crucial to understand that occupational images play a key role in attracting new generations to careers in law enforcement and health care. One main source of such occupational images is mass media. Against this backdrop, the joint research project investigates how fictional and non-fictional media exposure influences the occupational images of police officers and nurses in Denmark and Germany




  • Rigspolitiet: Politiskolen, Denmark
  • Københavns Professionshøjskolen: Institut for Sygeplejerske- og Ernæringsuddannelser, Denmark
  • Bildungsinstitut für Pflege und Gesundheit, Universitätsklinikum Münster, Germany
  • Polizeiakademie Niedersachsen, Germany


Kinast, Jochen; Gehrau, Volker; Driesel-Lange, Katja. 2023. ‘Police Careers in Series and Reality: The Influence of Police Series on Career Expectations of Law Enforcement Students.’ Polizei und Wissenschaft 2023, Nr. 2: 2–16.




Kinast, Jochen; Riis, Johannes; Driesel-Lange Katja (2024): ‘The Impact of Mass Media in Times of Skill Shortage Crises’. SMiD 2024 “Media (and) sustainability: Crises, paradoxes, and potentials” (Sammenslutningen af medie- og kommunikationsforskere i Danmark), Aalborg Universitet, 2.5.2024.

Kinast, J., Riis J. & Driesel-Lange, K. Streaming for Talents: The Effects of Mass Media on Occupational Images [Conference Presentation]. WIN.BO Jahrestagung 2023, Bremen, Germany.





Name Title Phone E-mail
Kinast, Jochen Karl Guest Researcher   E-mail
Riis, Johannes Associate Professor +4535329180 E-mail



Project period: 2023 - 2027

PI: Dr. Jochen Kinast