This chapter investigates the production strategies of the Danish Broadcasting Corporation (DR) when making live action fiction for its children’s channel and brand DR Ramasjang, targeting pre-schoolers. Based on a case study of the serial Oda Omvendt [Oda Upside Down], the chapter begins by discussing the reasons behind DR’s decision to produce more national live action fiction for the youngest audience members. Following this, the case study of Oda Upside Down demonstrates how the commissioning, writing, and production of the series can be regarded as the result of clear institutional strategies for working with talent development, with notions of affordable volume fiction, and with portable brand characters.