The Television without Frontiers Directive introduced content quotas for European works and independent productions as a tentative measure designed to strengthen the European market by encouraging pan-European audiovisual production and circulation. The revised Audiovisual Media Services Directive extends a mandatory 30% quota of European works to nonlinear audiovisual media service providers targeting an EU market. This chapter analyses the quota through a historical lens, to determine whether the political tensions, industry challenges, or policy features identified by scholars and policy makers in the past still resonate in the ongoing transposition process. The analysis will focus on the culture-economy dichotomy at the core of the measures, their limited impact on cross-border circulation, as well as the reinforcement of certain patterns. Among these, we discuss the support for production over distribution, the promotion of national over non-national European works, that of quantity over quality, and the widening gap between large and small media markets.