TY - CHAP

T1 - Content quotas

T2 - At the crossroads between cultural diversity and economic sustainability

AU - Mitric, Petar

AU - Rats, Tim

AU - Iordache, Catalina

PY - 2023

Y1 - 2023

N2 - The Television without Frontiers Directive introduced content quotas for European works and independent productions as a tentative measure designed to strengthen the European market by encouraging pan-European audiovisual production and circulation. The revised Audiovisual Media Services Directive extends a mandatory 30% quota of European works to nonlinear audiovisual media service providers targeting an EU market. This chapter analyses the quota through a historical lens, to determine whether the political tensions, industry challenges, or policy features identified by scholars and policy makers in the past still resonate in the ongoing transposition process. The analysis will focus on the culture-economy dichotomy at the core of the measures, their limited impact on cross-border circulation, as well as the reinforcement of certain patterns. Among these, we discuss the support for production over distribution, the promotion of national over non-national European works, that of quantity over quality, and the widening gap between large and small media markets.

AB - The Television without Frontiers Directive introduced content quotas for European works and independent productions as a tentative measure designed to strengthen the European market by encouraging pan-European audiovisual production and circulation. The revised Audiovisual Media Services Directive extends a mandatory 30% quota of European works to nonlinear audiovisual media service providers targeting an EU market. This chapter analyses the quota through a historical lens, to determine whether the political tensions, industry challenges, or policy features identified by scholars and policy makers in the past still resonate in the ongoing transposition process. The analysis will focus on the culture-economy dichotomy at the core of the measures, their limited impact on cross-border circulation, as well as the reinforcement of certain patterns. Among these, we discuss the support for production over distribution, the promotion of national over non-national European works, that of quantity over quality, and the widening gap between large and small media markets.

UR - https://www.routledge.com/European-Audiovisual-Policy-in-Transition/Ranaivoson-Micova-Raats/p/book/9781032184487

U2 - 10.4324/9781003262732-15

DO - 10.4324/9781003262732-15

M3 - Book chapter

SN - 9781032184487

T3 - Routledge Studies in Media and Cultural Industries

BT - European Audiovisual Policy in Transition

A2 - Ranaivoson, Heritiana

A2 - Micova, Sally Broughton

A2 - Raats, Tim

PB - Routledge

ER -