Video killed the Instagram star: The future of political communication is audio-visual

Research output: Contribution to journal › Journal article › Research › peer-review

Standard

Video killed the Instagram star : The future of political communication is audio-visual. / Marquart, Franziska.

In: Journal of Visual Political Communication, Vol. 10, No. 1, 2023, p. 49-57.

Research output: Contribution to journal › Journal article › Research › peer-review

Harvard

Marquart, F 2023, 'Video killed the Instagram star: The future of political communication is audio-visual', Journal of Visual Political Communication, vol. 10, no. 1, pp. 49-57. https://doi.org/10.1386/jvpc_00024_1

APA

Marquart, F. (2023). Video killed the Instagram star: The future of political communication is audio-visual. Journal of Visual Political Communication, 10(1), 49-57. https://doi.org/10.1386/jvpc_00024_1

Vancouver

Marquart F. Video killed the Instagram star: The future of political communication is audio-visual. Journal of Visual Political Communication. 2023;10(1):49-57. https://doi.org/10.1386/jvpc_00024_1

Author

Marquart, Franziska. / Video killed the Instagram star : The future of political communication is audio-visual. In: Journal of Visual Political Communication. 2023 ; Vol. 10, No. 1. pp. 49-57.

Bibtex

@article{baff8955cc09414e8354cea5e9158817,
title = "Video killed the Instagram star: The future of political communication is audio-visual",
abstract = "What does the growing popularity of audio-visual platforms and vertical video mean for visual political communication? I address the opportunities and challenges of TikTok and related platforms for news media, political actors, citizens and researchers, and briefly discuss possible avenues for future academic work. These include questions related to source credibility and media literacy, the assessment of attention versus exposure, political learning and personalization. I argue that how our field engages with these questions will be decisive in the near future.",
author = "Franziska Marquart",
year = "2023",
doi = "10.1386/jvpc_00024_1",
language = "English",
volume = "10",
pages = "49--57",
journal = "Journal of Visual Political Communication",
number = "1",

}

RIS

TY - JOUR

T1 - Video killed the Instagram star

T2 - The future of political communication is audio-visual

AU - Marquart, Franziska

PY - 2023

Y1 - 2023

N2 - What does the growing popularity of audio-visual platforms and vertical video mean for visual political communication? I address the opportunities and challenges of TikTok and related platforms for news media, political actors, citizens and researchers, and briefly discuss possible avenues for future academic work. These include questions related to source credibility and media literacy, the assessment of attention versus exposure, political learning and personalization. I argue that how our field engages with these questions will be decisive in the near future.

AB - What does the growing popularity of audio-visual platforms and vertical video mean for visual political communication? I address the opportunities and challenges of TikTok and related platforms for news media, political actors, citizens and researchers, and briefly discuss possible avenues for future academic work. These include questions related to source credibility and media literacy, the assessment of attention versus exposure, political learning and personalization. I argue that how our field engages with these questions will be decisive in the near future.

U2 - 10.1386/jvpc_00024_1

DO - 10.1386/jvpc_00024_1

M3 - Journal article

VL - 10

SP - 49

EP - 57

JO - Journal of Visual Political Communication

JF - Journal of Visual Political Communication

IS - 1

ER -

ID: 360824595