United Feelings: The Mediating Role of Emotions in Social Media Campaigns for EU Attitudes and Behavioral Intentions

Research output: Contribution to journal › Journal article › Research › peer-review

Standard

United Feelings: The Mediating Role of Emotions in Social Media Campaigns for EU Attitudes and Behavioral Intentions. / Marquart, Franziska; Brosius, Anna; de Vreese, Claes H.

In: Journal of Political Marketing, 28.05.2018.

Research output: Contribution to journal › Journal article › Research › peer-review

Harvard

Marquart, F, Brosius, A & de Vreese, CH 2018, 'United Feelings: The Mediating Role of Emotions in Social Media Campaigns for EU Attitudes and Behavioral Intentions', Journal of Political Marketing. https://doi.org/10.1080/15377857.2019.1618429

APA

Marquart, F., Brosius, A., & de Vreese, C. H. (2018). United Feelings: The Mediating Role of Emotions in Social Media Campaigns for EU Attitudes and Behavioral Intentions. Journal of Political Marketing. https://doi.org/10.1080/15377857.2019.1618429

Vancouver

Marquart F, Brosius A, de Vreese CH. United Feelings: The Mediating Role of Emotions in Social Media Campaigns for EU Attitudes and Behavioral Intentions. Journal of Political Marketing. 2018 May 28. https://doi.org/10.1080/15377857.2019.1618429

Author

Marquart, Franziska ; Brosius, Anna ; de Vreese, Claes H. / United Feelings: The Mediating Role of Emotions in Social Media Campaigns for EU Attitudes and Behavioral Intentions. In: Journal of Political Marketing. 2018.

Bibtex

@article{1b7b261fb4164fbd83b0641de08902a8,
title = "United Feelings: The Mediating Role of Emotions in Social Media Campaigns for EU Attitudes and Behavioral Intentions",
abstract = "The mediating role of emotional reactions and their relevance for political attitudes and behavioral intentions has remained an understudied subject, and the extant literature has mostly overlooked the importance of political campaigning on social media in the context of the European Union (EU). Using an experimental design, we test whether political parties{\textquoteright} (1) positive or negative EU-related (2) emotional or non-emotional political messages influence citizens{\textquoteright} emotions toward the EU, whether these emotions affect politically relevant outcomes, and whether the effects differ for citizens with varying political ideologies. We find that positive emotions in particular affect almost all outcome variables above and beyond experimental condition and individuals{\textquoteright} political orientation. We discuss our results in light of political marketing research and recent developments in the EU.",
author = "Franziska Marquart and Anna Brosius and {de Vreese}, {Claes H.}",
year = "2018",
month = may,
day = "28",
doi = "10.1080/15377857.2019.1618429",
language = "English",
journal = "Journal of Political Marketing",
issn = "1537-7857",
publisher = "Routledge",

}

RIS

TY - JOUR

T1 - United Feelings: The Mediating Role of Emotions in Social Media Campaigns for EU Attitudes and Behavioral Intentions

AU - Marquart, Franziska

AU - Brosius, Anna

AU - de Vreese, Claes H.

PY - 2018/5/28

Y1 - 2018/5/28

N2 - The mediating role of emotional reactions and their relevance for political attitudes and behavioral intentions has remained an understudied subject, and the extant literature has mostly overlooked the importance of political campaigning on social media in the context of the European Union (EU). Using an experimental design, we test whether political parties’ (1) positive or negative EU-related (2) emotional or non-emotional political messages influence citizens’ emotions toward the EU, whether these emotions affect politically relevant outcomes, and whether the effects differ for citizens with varying political ideologies. We find that positive emotions in particular affect almost all outcome variables above and beyond experimental condition and individuals’ political orientation. We discuss our results in light of political marketing research and recent developments in the EU.

AB - The mediating role of emotional reactions and their relevance for political attitudes and behavioral intentions has remained an understudied subject, and the extant literature has mostly overlooked the importance of political campaigning on social media in the context of the European Union (EU). Using an experimental design, we test whether political parties’ (1) positive or negative EU-related (2) emotional or non-emotional political messages influence citizens’ emotions toward the EU, whether these emotions affect politically relevant outcomes, and whether the effects differ for citizens with varying political ideologies. We find that positive emotions in particular affect almost all outcome variables above and beyond experimental condition and individuals’ political orientation. We discuss our results in light of political marketing research and recent developments in the EU.

U2 - 10.1080/15377857.2019.1618429

DO - 10.1080/15377857.2019.1618429

M3 - Journal article

JO - Journal of Political Marketing

JF - Journal of Political Marketing

SN - 1537-7857

ER -

ID: 255169905