Corrupt politicians? Media priming effects on overtly expressed stereotypes toward politicians

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Corrupt politicians? Media priming effects on overtly expressed stereotypes toward politicians. / Arendt, Florian; Marquart, Franziska.

In: Communications, Vol. 40, No. 2, 01.06.2015, p. 185-197.

Research output: Contribution to journal › Journal article › Research › peer-review

Harvard

Arendt, F & Marquart, F 2015, 'Corrupt politicians? Media priming effects on overtly expressed stereotypes toward politicians', Communications, vol. 40, no. 2, pp. 185-197. https://doi.org/10.1515/commun-2015-0003

APA

Arendt, F., & Marquart, F. (2015). Corrupt politicians? Media priming effects on overtly expressed stereotypes toward politicians. Communications, 40(2), 185-197. https://doi.org/10.1515/commun-2015-0003

Vancouver

Arendt F, Marquart F. Corrupt politicians? Media priming effects on overtly expressed stereotypes toward politicians. Communications. 2015 Jun 1;40(2):185-197. https://doi.org/10.1515/commun-2015-0003

Author

Arendt, Florian ; Marquart, Franziska. / Corrupt politicians? Media priming effects on overtly expressed stereotypes toward politicians. In: Communications. 2015 ; Vol. 40, No. 2. pp. 185-197.

Bibtex

@article{d33f293741eb425e9ca1c65ba101b247,
title = "Corrupt politicians? Media priming effects on overtly expressed stereotypes toward politicians",
abstract = "The present study investigates whether or not reading about corrupt politicians influences peoples' subsequent judgments toward political actors' supposed corruptness. We expected this media stereotype priming effect to be dependent on pre-existing implicit stereotypes. It was hypothesized that only those participants would show a media priming effect who already have a strong automatic association between 'politicians' and 'corrupt' in memory prior to reading a further facilitative article ({"}politicians are corrupt{"}). Conversely, people who do not have a comparable biased cognitive association should not. Data from an experiment support this hypothesis: We found pre-existing implicit stereotypes to moderate the media priming effect on explicit stereotypes, but only when the newspaper article covered the {"}corrupt politician{"} media stereotype with sufficient salience. Furthermore, the experiment showed that antagonistic media primes ({"}politicians are honest{"}) did not produce a media priming effect at all. Antagonistic articles were simply not able to prime corruption-related memory traces.",
keywords = "corruption, implicit stereotypes, media stereotypes, politicians, priming",
author = "Florian Arendt and Franziska Marquart",
year = "2015",
month = jun,
day = "1",
doi = "10.1515/commun-2015-0003",
language = "English",
volume = "40",
pages = "185--197",
journal = "Communications",
issn = "0341-2059",
publisher = "Mouton de Gruyter",
number = "2",

}

RIS

TY - JOUR

T1 - Corrupt politicians? Media priming effects on overtly expressed stereotypes toward politicians

AU - Arendt, Florian

AU - Marquart, Franziska

PY - 2015/6/1

Y1 - 2015/6/1

N2 - The present study investigates whether or not reading about corrupt politicians influences peoples' subsequent judgments toward political actors' supposed corruptness. We expected this media stereotype priming effect to be dependent on pre-existing implicit stereotypes. It was hypothesized that only those participants would show a media priming effect who already have a strong automatic association between 'politicians' and 'corrupt' in memory prior to reading a further facilitative article ("politicians are corrupt"). Conversely, people who do not have a comparable biased cognitive association should not. Data from an experiment support this hypothesis: We found pre-existing implicit stereotypes to moderate the media priming effect on explicit stereotypes, but only when the newspaper article covered the "corrupt politician" media stereotype with sufficient salience. Furthermore, the experiment showed that antagonistic media primes ("politicians are honest") did not produce a media priming effect at all. Antagonistic articles were simply not able to prime corruption-related memory traces.

AB - The present study investigates whether or not reading about corrupt politicians influences peoples' subsequent judgments toward political actors' supposed corruptness. We expected this media stereotype priming effect to be dependent on pre-existing implicit stereotypes. It was hypothesized that only those participants would show a media priming effect who already have a strong automatic association between 'politicians' and 'corrupt' in memory prior to reading a further facilitative article ("politicians are corrupt"). Conversely, people who do not have a comparable biased cognitive association should not. Data from an experiment support this hypothesis: We found pre-existing implicit stereotypes to moderate the media priming effect on explicit stereotypes, but only when the newspaper article covered the "corrupt politician" media stereotype with sufficient salience. Furthermore, the experiment showed that antagonistic media primes ("politicians are honest") did not produce a media priming effect at all. Antagonistic articles were simply not able to prime corruption-related memory traces.

KW - corruption

KW - implicit stereotypes

KW - media stereotypes

KW - politicians

KW - priming

UR - http://www.scopus.com/inward/record.url?scp=84930807348&partnerID=8YFLogxK

U2 - 10.1515/commun-2015-0003

DO - 10.1515/commun-2015-0003

M3 - Journal article

AN - SCOPUS:84930807348

VL - 40

SP - 185

EP - 197

JO - Communications

JF - Communications

SN - 0341-2059

IS - 2

ER -

ID: 255169612