Franziska Marquart

Franziska Marquart

Tenure Track Assistant Professor


  1. 2016
  2. Campaigning subtle exclusionism: The effects of right-wing populist positive ads on attitudes toward foreigners in Austria

    Marquart, Franziska & Matthes, J., 2016, In: SCM Studies in Communication and Media. 5, 2, p. 223-239

    Research output: Contribution to journalJournal articleResearchpeer-review

  3. Petty, R.E. & Cacioppo, J. T., 1986. Communication and persuasion: Central and peripheral routes to attitude change

    Marquart, Franziska & Naderer, B., 2016, Schlüsselwerke der Medienwirkungsforschung. Potthoff, M. (ed.). Springer VS, p. 231-242

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

  4. Published

    Selective exposure in the context of political advertising: A behavioral approach using eye-tracking methodology

    Marquart, Franziska, Matthes, J. & Rapp, E., 2016, In: International Journal of Communication. 10, p. 2576-2595 20 p.

    Research output: Contribution to journalJournal articleResearchpeer-review

ID: 253773036