Franziska Marquart

Franziska Marquart

Tenure Track Assistant Professor

ORCID: 0000-0002-8800-9303

Publication year:
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  1. 2015

  2. The selective avoidance of threat appeals in right-wing populist political ads: An implicit cognition approach using eye-tracking methodology

    Matthes, J., Marquart, Franziska, Arendt, F. & Wonneberger, A., 2015, Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative. Verlegh, P., Voorveld, H. & Eisend, M. (eds.). p. 135-146

    Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

ID: 253773036