Franziska Marquart

Franziska Marquart

Tenure Track Assistant Professor

ORCID: 0000-0002-8800-9303

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  1. Methodological Rigor in Quantitative Research

    Marquart, Franziska, 2017, The International Encyclopedia of Communication Research Methods. Matthes, J. (ed.).

    Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

  2. Published

    Selective exposure in the context of political advertising: A behavioral approach using eye-tracking methodology

    Marquart, Franziska, Matthes, J. & Rapp, E., 2016, In: International Journal of Communication. 10, p. 2576-2595 20 p.

    Research output: Contribution to journal › Journal article › Research › peer-review

  3. Measuring selective reading behavior – An eye-tracking approach

    Marquart, Franziska & Matthes, J., 2019, Measuring Media Use and Exposure: Recent Developments and Challenges. Peter, C., Naab, T. K. & Kühne, R. (eds.). Köln: Herbert von Halem Verlag, p. 221-243 22 p. (Methoden und Forschungslogik der Kommunikationswissenschaft; No. 14).

    Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

  4. United Feelings: The Mediating Role of Emotions in Social Media Campaigns for EU Attitudes and Behavioral Intentions

    Marquart, Franziska, Brosius, A. & de Vreese, C. H., 28 May 2018, (E-pub ahead of print) In: Journal of Political Marketing.

    Research output: Contribution to journal › Journal article › Research › peer-review

  5. Publication Bias

    Marquart, Franziska, 2017, The International Encyclopedia of Communication Research Methods. Matthes, J. (ed.).

    Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

  6. Following politicians on social media: Effects for political information, peer communication, and youth engagement

    Marquart, Franziska, Ohme, J. & Möller, J., 2020, In: Media and Communication. 8, 2, p. 196-207

    Research output: Contribution to journal › Journal article › Research › peer-review

  7. Published

    Video killed the Instagram star: The future of political communication is audio-visual

    Marquart, Franziska, 2023, In: Journal of Visual Political Communication. 10, 1, p. 49-57 9 p.

    Research output: Contribution to journal › Journal article › Research › peer-review

  8. Rechtspopulismus im Wandel. Wahlplakate der FPÖ von 1978–2008

    Marquart, Franziska, 2013, In: Österreichische Zeitschrift für Politikwissenschaft. 42, 4, p. 353-371

    Research output: Contribution to journal › Journal article › Research › peer-review

  9. Published

    Eye-tracking methodology in research on visual politics

    Marquart, Franziska, 2023, Research Handbook on Visual Politics. Lilleker, D. & Veneti, A. (eds.). Edward Elgar Publishing, p. 29-40 12 p. (Elgar Handbooks in Political Science).

    Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

  10. Knowing is not loving: media effects on knowledge about and attitudes toward the EU

    Marquart, Franziska, Goldberg, A. C., van Elsas, E. J., Brosius, A. & de Vreese, C. H., 4 Jul 2019, In: Journal of European Integration. 41, 5, p. 641-655 15 p.

    Research output: Contribution to journal › Journal article › Research › peer-review

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