Franziska Marquart

Franziska Marquart

Tenure Track Assistant Professor

ORCID: 0000-0002-8800-9303

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  1. A New Look at Campaign Advertising and Political Engagement: Exploring the Effects of Opinion-Congruent and -Incongruent Political Advertisements

    Matthes, J. & Marquart, Franziska, 5 Feb 2015, In: Communication Research. 42, 1, p. 134-155 22 p.

    Research output: Contribution to journal › Journal article › Research › peer-review

  2. The selective avoidance of threat appeals in right-wing populist political ads: An implicit cognition approach using eye-tracking methodology

    Matthes, J., Marquart, Franziska, Arendt, F. & Wonneberger, A., 2015, Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative. Verlegh, P., Voorveld, H. & Eisend, M. (eds.). p. 135-146

    Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

  3. Published

    Questionable Research Practices in Experimental Communication Research: A Systematic Analysis From 1980 to 2013

    Matthes, J., Marquart, Franziska, Naderer, B., Arendt, F., Schmuck, D. & Adam, K., 2 Oct 2015, In: Communication Methods and Measures. 9, 4, p. 193-207 15 p.

    Research output: Contribution to journal › Journal article › Research › peer-review

  4. Like-minded and cross-cutting talk, network characteristics, and political participation online and offline: A panel study

    Matthes, J., Marquart, Franziska & Sikorski, C. V., 2020, In: Communications. 46, 1, p. 113-126

    Research output: Contribution to journal › Journal article › Research › peer-review

  5. ‘This time I’m (not) voting’: A comprehensive overview of campaign factors influencing turnout at European Parliament elections

    Marquart, Franziska, Goldberg, A. C. & de Vreese, C. H., 1 Dec 2020, In: European Union Politics. 21, 4, p. 680-705 25 p.

    Research output: Contribution to journal › Journal article › Research › peer-review

  6. Following politicians on social media: Effects for political information, peer communication, and youth engagement

    Marquart, Franziska, Ohme, J. & Möller, J., 2020, In: Media and Communication. 8, 2, p. 196-207

    Research output: Contribution to journal › Journal article › Research › peer-review

  7. Published

    Video killed the Instagram star: The future of political communication is audio-visual

    Marquart, Franziska, 2023, In: Journal of Visual Political Communication. 10, 1, p. 49-57 9 p.

    Research output: Contribution to journal › Journal article › Research › peer-review

  8. Rechtspopulismus im Wandel. Wahlplakate der FPÖ von 1978–2008

    Marquart, Franziska, 2013, In: Österreichische Zeitschrift für Politikwissenschaft. 42, 4, p. 353-371

    Research output: Contribution to journal › Journal article › Research › peer-review

  9. Published

    Eye-tracking methodology in research on visual politics

    Marquart, Franziska, 2023, Research Handbook on Visual Politics. Lilleker, D. & Veneti, A. (eds.). Edward Elgar Publishing, p. 29-40 12 p. (Elgar Handbooks in Political Science).

    Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

  10. Knowing is not loving: media effects on knowledge about and attitudes toward the EU

    Marquart, Franziska, Goldberg, A. C., van Elsas, E. J., Brosius, A. & de Vreese, C. H., 4 Jul 2019, In: Journal of European Integration. 41, 5, p. 641-655 15 p.

    Research output: Contribution to journal › Journal article › Research › peer-review

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