This article discusses a model that can be used in order to analyse notions on literature promotion in public libraries. The model integrates different issues which interact with how literature promotion is understood and thought of in public libraries. Besides cultural policy we regard the logics of new public management (NPM) and professional logics in the field of public libraries. Cultural policy along with the identification of underlying logics present among politicians, government officials, managers and librarians/promoters of literature, play an important part in creating an understanding of literature promotion in Danish libraries. Thus the basic premise for the development of the model is that cultural policy (Policy) has an important influence on notions on literature promotion and other activities in public libraries, but that cultural policy must be seen in some kind of interaction with the logics of the profession (Profession) and NPM (Public management). The article further examines interrelations between Policy Profession and Public Management. The article identifies consensus between the NPM logic and the professional logic of the librarians regarding issues of measurement and visibility, and between cultural policy rationales and the NPM logic regarding the view on users. Finally a conflict regarding the goals of the policy and the librarians is identified. The article concludes that NPM as a means does not colonize the ends of cultural policy and literature promotion, but that the instrumental aspects of the cultural policy in the field of public libraries have difficulties gaining access to the practice in the public libraries.