Purpose

The purpose is to offer a discussion of how we can conceive of the organization of knowledge in digital culture and its changing nature. The article proposes to view of it as both a decentered (communicative) and centered (analytical gaze).
Design/methodology/approach

This study involves comparative analysis and discussion.
Findings

The analysis and discussion argue for the two positions of the organization of knowledge and point to how and what we can understand about features of digital culture’s collection practices.
Originality/value

The originality of this article is the conceptualization of the organization of knowledge as both a decentered and centered practice in digital culture, from which is developed a particular knowledge organization perspective on social reality.