Presentation of First Results at the Danish Police
After a first year of joint research, we met with the Danish and Lower Saxony police forces on 29 May 2024 for a work exchange at the Danish Police Academy in Brøndby.
The day began with the presentation of the first preliminary results by Jochen Kinast and Johannes Riis. The quantitative part of the data shows the first indicators of the effects of entertainment media and social media on the image of the police in Denmark. Qualitative data furthermore points to the importance of specific media role models.
Katja Driesel-Lange then introduced the current state of research on the career orientation of young adults. In her presentation, she focused on those factors that have a significant impact on career choices.
After an informal lunch, the Danish police presented their research findings on the next generation of potential police officers. This was followed by a discussion on how best to approach these new potential recruits. The two social media managers from the Danish police then presented their strategies for reaching the new target group and making more young people aware of career opportunities in the police.
Finally, Lower Saxony State Police outlined their new project “Generation Zukunft Polizei”, which also focuses on getting more young people interested in a career in the police force. Here the social media manager of the project also presented their current TikTok and Instagram campaigns.