Please Like, Comment and Share our Campaign! How Social Media Managers for Danish Political Parties Perceive User-Generated Content

Research output: Contribution to journal › Journal article › Research › peer-review

Standard

Please Like, Comment and Share our Campaign! How Social Media Managers for Danish Political Parties Perceive User-Generated Content. / Farkas, Johan; Schwartz, Sander Andreas.

In: Nordicom Review, Vol. 39, No. 2, 2018, p. 19-33.

Research output: Contribution to journal › Journal article › Research › peer-review

Harvard

Farkas, J & Schwartz, SA 2018, 'Please Like, Comment and Share our Campaign! How Social Media Managers for Danish Political Parties Perceive User-Generated Content', Nordicom Review, vol. 39, no. 2, pp. 19-33. https://doi.org/10.2478/nor-2018-0008

APA

Farkas, J., & Schwartz, S. A. (2018). Please Like, Comment and Share our Campaign! How Social Media Managers for Danish Political Parties Perceive User-Generated Content. Nordicom Review, 39(2), 19-33. https://doi.org/10.2478/nor-2018-0008

Vancouver

Farkas J, Schwartz SA. Please Like, Comment and Share our Campaign! How Social Media Managers for Danish Political Parties Perceive User-Generated Content. Nordicom Review. 2018;39(2):19-33. https://doi.org/10.2478/nor-2018-0008

Author

Farkas, Johan ; Schwartz, Sander Andreas. / Please Like, Comment and Share our Campaign! How Social Media Managers for Danish Political Parties Perceive User-Generated Content. In: Nordicom Review. 2018 ; Vol. 39, No. 2. pp. 19-33.

Bibtex

@article{37b6be44d26d4ae6b4bdb0ab191c299a,
title = "Please Like, Comment and Share our Campaign!: How Social Media Managers for Danish Political Parties Perceive User-Generated Content",
abstract = "Based on 18 qualitative interviews, this article explores how the social media managers for the nine parties in the Danish parliament articulate the role of social media during the 2015 national elections. The article finds that the interviewees emphasise Facebook as an important means for one-way political communication and the monitoring of public opinion. The majority of the interviewees articulate a sense of responsibility for facilitating public debate on Facebook through the moderation of user-generated content and/or interactionswith users. Yet the social media managers do not systematically analyse political input from social media users, nor do they see Facebook and Twitter as viable means of citizen influence on political decision-making. This is explained by a perceived lack of voter representativeness among Facebook users, fear of appearing politically imprudent and scepticism towards social media{\textquoteright}s participatory potential.",
keywords = "Faculty of Humanities, Sociale medier, Valg, Danmark, Politisk kommunikation, Demokrati, Politik, Facebook, Twitter",
author = "Johan Farkas and Schwartz, {Sander Andreas}",
year = "2018",
doi = "10.2478/nor-2018-0008",
language = "English",
volume = "39",
pages = "19--33",
journal = "N O R D I C O M Review",
issn = "1403-1108",
publisher = "N O R D I C O M A/S",
number = "2",

}

RIS

TY - JOUR

T1 - Please Like, Comment and Share our Campaign!

T2 - How Social Media Managers for Danish Political Parties Perceive User-Generated Content

AU - Farkas, Johan

AU - Schwartz, Sander Andreas

PY - 2018

Y1 - 2018

N2 - Based on 18 qualitative interviews, this article explores how the social media managers for the nine parties in the Danish parliament articulate the role of social media during the 2015 national elections. The article finds that the interviewees emphasise Facebook as an important means for one-way political communication and the monitoring of public opinion. The majority of the interviewees articulate a sense of responsibility for facilitating public debate on Facebook through the moderation of user-generated content and/or interactionswith users. Yet the social media managers do not systematically analyse political input from social media users, nor do they see Facebook and Twitter as viable means of citizen influence on political decision-making. This is explained by a perceived lack of voter representativeness among Facebook users, fear of appearing politically imprudent and scepticism towards social media’s participatory potential.

AB - Based on 18 qualitative interviews, this article explores how the social media managers for the nine parties in the Danish parliament articulate the role of social media during the 2015 national elections. The article finds that the interviewees emphasise Facebook as an important means for one-way political communication and the monitoring of public opinion. The majority of the interviewees articulate a sense of responsibility for facilitating public debate on Facebook through the moderation of user-generated content and/or interactionswith users. Yet the social media managers do not systematically analyse political input from social media users, nor do they see Facebook and Twitter as viable means of citizen influence on political decision-making. This is explained by a perceived lack of voter representativeness among Facebook users, fear of appearing politically imprudent and scepticism towards social media’s participatory potential.

KW - Faculty of Humanities

KW - Sociale medier

KW - Valg

KW - Danmark

KW - Politisk kommunikation

KW - Demokrati

KW - Politik

KW - Facebook

KW - Twitter

U2 - 10.2478/nor-2018-0008

DO - 10.2478/nor-2018-0008

M3 - Journal article

VL - 39

SP - 19

EP - 33

JO - N O R D I C O M Review

JF - N O R D I C O M Review

SN - 1403-1108

IS - 2

ER -

ID: 352122084