Attracting children and young audiences to European audiovisual content is currently one of the biggest challenges for European content producers and distributors. European films and TV series have a hard time competing with the popular US titles that digitization has made available only one click away. This online seminar explores possible strategies for connecting young audiences more productively with the European audiovisual content, and for building a European audience of tomorrow. How can we learn more about young people’s tastes? What do young people consider relevant and quality content? How can we teach them to watch European arthouse cinema?

The seminar speakers are a mix of media scholars and industry professionals who in different ways generate insights into the tastes and opinions of children and young audiences. Their approaches vary from digital surveys and mobile ethnography to film literacy initiatives and financing forums for producers of European children’s content.

The seminar is organized with the support of the Center of Modern European Studies (CEMES) in collaboration with the research project “Reaching Young Audiences: Serial Fiction and Cross-Media Storyworlds for Children and Young Audiences” (RYA).