Franziska Marquart

Franziska Marquart

Tenure Track Assistant Professor

ORCID: 0000-0002-8800-9303

Publication year:
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  1. 2013

  2. Positively valenced, calming political ads their influence on the correspondence between implicit and explicit attitudes

    Arendt, F., Marquart, Franziska & Matthes, J., 2013, In: Journal of Media Psychology. 25, 2, p. 72-82 11 p.

    Research output: Contribution to journal › Journal article › Research › peer-review

  3. Rechtspopulismus im Wandel. Wahlplakate der FPÖ von 1978–2008

    Marquart, Franziska, 2013, In: Österreichische Zeitschrift für Politikwissenschaft. 42, 4, p. 353-371

    Research output: Contribution to journal › Journal article › Research › peer-review

  4. Werbung auf niedrigem Niveau? Die Wirkung negativ-emotionalisierender politischer Werbung auf Einstellungen gegenüber Ausländern

    Matthes, J. & Marquart, Franziska, 2013, In: Publizistik. 58, p. 247-266

    Research output: Contribution to journal › Journal article › Research › peer-review

  5. 2015

  6. A New Look at Campaign Advertising and Political Engagement: Exploring the Effects of Opinion-Congruent and -Incongruent Political Advertisements

    Matthes, J. & Marquart, Franziska, 5 Feb 2015, In: Communication Research. 42, 1, p. 134-155 22 p.

    Research output: Contribution to journal › Journal article › Research › peer-review

  7. Corrupt politicians? Media priming effects on overtly expressed stereotypes toward politicians

    Arendt, F. & Marquart, Franziska, 1 Jun 2015, In: Communications. 40, 2, p. 185-197 13 p.

    Research output: Contribution to journal › Journal article › Research › peer-review

  8. Effects of right-wing populist political advertising on implicit and explicit stereotypes

    Arendt, F., Marquart, Franziska & Matthes, J., Oct 2015, In: Journal of Media Psychology. 27, 4, p. 178-189 12 p.

    Research output: Contribution to journal › Journal article › Research › peer-review

  9. Published

    Questionable Research Practices in Experimental Communication Research: A Systematic Analysis From 1980 to 2013

    Matthes, J., Marquart, Franziska, Naderer, B., Arendt, F., Schmuck, D. & Adam, K., 2 Oct 2015, In: Communication Methods and Measures. 9, 4, p. 193-207 15 p.

    Research output: Contribution to journal › Journal article › Research › peer-review

  10. 2016

  11. Campaigning subtle exclusionism: The effects of right-wing populist positive ads on attitudes toward foreigners in Austria

    Marquart, Franziska & Matthes, J., 2016, In: SCM Studies in Communication and Media. 5, 2, p. 223-239

    Research output: Contribution to journal › Journal article › Research › peer-review

  12. Published

    Selective exposure in the context of political advertising: A behavioral approach using eye-tracking methodology

    Marquart, Franziska, Matthes, J. & Rapp, E., 2016, In: International Journal of Communication. 10, p. 2576-2595 20 p.

    Research output: Contribution to journal › Journal article › Research › peer-review

  13. 2017

  14. Implizite Kognition und Medien: Zur Notwendigkeit impliziter Messmethoden für die Kommunikationswissenschaft

    Arendt, F., Marquart, Franziska & Matthes, J., 19 Mar 2017, In: Medienjournal. 38, 2, p. 32-42

    Research output: Contribution to journal › Journal article › Research › peer-review

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