Reaching Young Audiences: Serial Fiction and Cross-Media Storyworlds for Children and Young Audiences (RYA)
The media use of Danish children and young people has changed dramatically in the past few years. Fictional content and ‘media snacks’ on Netflix and YouTube are now a major part of their media diet while their encounters with national film, TV and online fiction are declining.
In close collaboration with international scholars and national industry partners this research project combines production and audience analysis when studying the current production and reception of film, TV and online fiction for children and young audiences.
The aim of this research is to provide detailed knowledge about the production and reception of film, TV and online fiction for young audiences through in-depth analysis of the current strategies for creating engaging fiction for them. The project analyses the notions of digital childhoods and best practice in the current production frameworks and links this to extensive qualitative reception studies based on the hypothesis that much can be learned, from an academic as well as an industry perspective, by bringing production and audience studies closer together.
The focus is on Danish fiction for children and young audiences, but the project also conducts comparative case studies in Norway, the UK and Australia.
Publications by the RYA core research team
Christensen, Katrine Bouschinger and Eva N. Redvall (2019) ‘Producing public service serial drama for children and young audiences: Towards a new future for the Danish Broadcasting Corporation’s tween channel DR Ultra.’ CSTonline, 13 December 2020.
Christensen, Katrine Bouschinger (2020) ‘COVID-19 from a teenage web series perspective.’ CSTonline, 12 June 2020.
Christensen, Christa Lykke (2020) ‘Danish children’s content for 1-3-year olds and the importance of national platforms like the Danish Broadcasting Corporation DR.’ CSTonline, 16 October 2020.
Mitric, Petar and Pia Majbritt Jensen (2020) ‘How do children watch fiction in Denmark and what content do they prefer?’ CSTonline, 25 September 2020.
Redvall, Eva Novrup (2021) ‘Writing for Television, Netflix or Children? New Screenwriting Training Grounds for Serial Drama and Cross-Media Content in Denmark in the 2020s.’ CSTonline, 19 March 2021.
Redvall, Eva Novrup (2020) ‘The Danish serial Oda Omvendt (‘Oda Upside Down’) is making rebellious live action children’s fiction for 3-6-year-olds travel beyond the Nordics.’ CSTonline, 20 November 2020.
Redvall, Eva Novrup (2020) ’Scandinavian Slow TV is moving strongly into the 2020s – and is now also for children.’ CSTonline, 14 February 2020.
Redvall, Eva Novrup (2020). ‘Family binge-watching in times of Corona.’ CSTonline, 17 April 2020.
Redvall, Eva Novrup and Katrine Bouschinger Christensen (2020). ‘Tema: Børn og unge.’ Special issue of the member magazine Replikker (#32) published by The Danish Writers Guild, fall 2020.
Redvall, Eva Novrup and Katrine Bouschinger Christensen (Forthcoming 2021) ‘Co-creating content with children to avoid “Uncle Swag”: Strategies for producing public service television drama for tweens and teens at the Danish children’s channel DR Ultra.’ Critical Studies in Television.
Redvall, Eva Novrup and Katrine Bouschinger Christensen (Forthcoming 2021) Special issue of the Journal of Screenwriting on writing for children and young audiences.
RYA blogs for CSTonline by collaborating scholars
Agger, Gunhild (2020) ‘The Magic of the Danish Christmas Calendar.’ CSTonline, 18 December 2020.
Lundtofte, Thomas Enemark (2021) ’It’s not a penis, it’s a dillermand.’ CSTonline, 12 February 2020.
- Pia Majbritt Jensen, Aarhus University
Anna Potter, USC, Australia
Andrea Esser, University of Roehampton, London
Inge Ejbye Sørensen, University of Glasgow
Jakob Ion Wille, The Royal Danish Academy of Fine Arts, Schools of Architecture, Design and Conservation
Jeanette Steemers, King’s College, London
Stine Liv Johansen, Center for børnelitteratur og medier, Aarhus Universitet
Trisha Dunleavy, Victoria University, Wellington, New Zealand
Vilde Schanke Sundet, University of Oslo
- The Danish Broadcasting Corporation (DR)
- TV 2 Danmark, Head of fiction Katrine Vogelsang
- The National Film School of Denmark
- Nordisk Film & TV Fond
- Nordvision, General Secretary Henrik Hartmann
- BUSTER, Head of programming, Mariella Harpelunde Jensen
The RYA project is funded by Independent Research Fund Denmark 2019 - 2024.
23 Apr. 2021, 13:00-14:30
How to Make Children and Young More Interested in European Audiovisual Content?
22 Apr. 2021, 16:15-17:45
Screen Media for Arab and European Children: Policy and Production Encounters in the Multiplatform Era
20 Mar. 2021
Project panel presentation at the online edition of the Society for Cinema and Media Studies Conference 2021