Reaching Young Audiences: Serial Fiction and Cross-Media Storyworlds for Children and Young Audiences (RYA)

The media use of Danish children and young people has changed dramatically in the past few years. Fictional content and ‘media snacks’ on Netflix and YouTube are now a major part of their media diet while their encounters with national film, TV and online fiction are declining.

Børn og medier
Illustration by Clara Lucie Jetsmark

In close collaboration with international scholars and national industry partners this research project combines production and audience analysis when studying the current production and reception of film, TV and online fiction for children and young audiences.







Danish core team

Name Title Phone E-mail
Christa Lykke Christensen Associate Professor +4535328116 E-mail
Eva Novrup Redvall Associate Professor +4535329437 E-mail
Katrine Bouschinger Christensen PhD Fellow +4535326368 E-mail
Petar Mitric Postdoc +4535322489 E-mail

Collaborating scholars

Industry partners

  • The Danish Broadcasting Corporation (DR)

  • TV 2 Danmark, Head of fiction Katrine Vogelsang

  • The National Film School of Denmark

  • Nordisk Film & TV Fond

  • Nordvision, General Secretary Henrik Hartmann

  • BUSTER, Head of programming, Mariella Harpelunde Jensen