Reaching Young Audiences: Serial Fiction and Cross-Media Storyworlds for Children and Young Audiences (RYA)
The media use of Danish children and young people has changed dramatically in the past few years. Fictional content and ‘media snacks’ on Netflix and YouTube are now a major part of their media diet while their encounters with national film, TV and online fiction are declining.
In close collaboration with international scholars and national industry partners this research project combines production and audience analysis when studying the current production and reception of film, TV and online fiction for children and young audiences.
The aim of this research is to provide detailed knowledge about the production and reception of film, TV and online fiction for young audiences through in-depth analysis of the current strategies for creating engaging fiction for them. The project analyses the notions of digital childhoods and best practice in the current production frameworks and links this to extensive qualitative reception studies based on the hypothesis that much can be learned, from an academic as well as an industry perspective, by bringing production and audience studies closer together.
The focus is on Danish fiction for children and young audiences, but the project also conducts comparative case studies in Norway, the UK and Australia.
- Pia Majbritt Jensen, Aarhus University
Anna Potter, USC, Australia
Andrea Esser, University of Roehampton, London
Inge Ejbye Sørensen, University of Glasgow
Jakob Ion Wille, The Royal Danish Academy of Fine Arts, Schools of Architecture, Design and Conservation
Jeanette Steemers, King’s College, London
Stine Liv Johansen, Center for børnelitteratur og medier, Aarhus Universitet
Trisha Dunleavy, Victoria University, Wellington, New Zealand
Vilde Schanke Sundet, University of Oslo
- The Danish Broadcasting Corporation (DR), Head of Fiction for DR Ultra, Jonas Kryger Hansen
- TV 2 Danmark, Head of fiction Katrine Vogelsang
- The National Film School of Denmark
- Nordisk Film & TV Fond
- Nordvision, General Secretary Henrik Hartmann
The RYA project is funded by Independent Research Fund Denmark 2019 - 2023.
Workshop on methods for collecting data on the media use of children and young audiences at the University of Copenhagen, February 27, 2020.
Project group meeting at the University of Copenhagen, February 28, 2020.
Project presentation at BUFF Malmö, March 2020.
Paper presentation at Media Industries 2020: Global Currents and Contradictions, April 16-18, 2020.
- Project group meeting at the University of Copenhagen, January 15, 2020.
- Project group meeting on collecting data on the media use of children and young audiences and research ethics. University of Copenhagen, November 15, 2019.
- Project panel at The Youthification of Television and Screen Culture conference, University of Groningen in the Netherlands, October 24-25, 2019
- Project group meeting on the interplay between the three project work packages at the University of Copenhagen, October 10, 2019.
- Project presentation at Lund University in Sweden, September 19, 2019.
- Project seminar and meeting at the annual DR Ultra meeting Børneproducenternes dag in Copenhagen, September 5, 2019.
- Project presentation at the 3rd KIDS Regio Forum 2019: Towards a Vital European children’s film culture in Weimar, June 27-28, 2019, https://kids-regio.org/activities/forum-2019