Reaching Young Audiences: Serial Fiction and Cross-Media Storyworlds for Children and Young Audiences (RYA)

The media use of Danish children and young people has changed dramatically in the past few years. Fictional content and ‘media snacks’ on Netflix and YouTube are now a major part of their media diet while their encounters with national film, TV and online fiction are declining.

In close collaboration with international scholars and national industry partners this research project combines production and audience analysis when studying the current production and reception of film, TV and online fiction for children and young audiences.





Danish core team

Christa Lykke ChristensenAssociate professor +45 353-28116E-mail
Eva Novrup RedvallAssociate professor +45 353-29437E-mail
  • Pia Majbritt Jensen, Aarhus University
  • Petar Mitric, KU (will function as post doc from January 1 2020)

Collaborating scholars

Industry partners

  • The Danish Broadcasting Corporation (DR), Head of Fiction for DR Ultra, Jonas Kryger Hansen

  • TV 2 Danmark, Head of fiction Katrine Vogelsang

  • The National Film School of Denmark, Principal Vinca Wiedemann

  • Nordisk Film & TV Fond

  • Nordvision, General Secretary Henrik Hartmann


The RYA project is funded by Independent Research Fund Denmark 2019 - 2023.



Future events

  • Project seminar and network meeting with Danish producers of children’s content in Copenhagen, 5 September 2019

  • Project presentation at the University of Lund, Sweden, 19 September 2019

  • Project panel at the conference The Youthification of Television and Screen Culture, University of Groningen, NL, 24-25 October 2019

Past events