Andreas Lindegaard Gregersen

Andreas Lindegaard Gregersen

Associate Professor

I am an associate professor at the Center for Tracking and Society (CTS) at Department of Communication. I regularly teach courses in communication theory, research design, and empirical methodologies, including workshops on data analysis and data visualization. Currently, all of my teaching is at the Cognition & Communication programme.

My primary research interests are platforms and digital media as well as qualitative and quantitative methods and visualization. I primarily work in R, with a preference for Tidyverse syntax. Dabbling in Python, but old habits die hard.

The last couple of years I have been working on empirical-slash-conceptual studies of digital media platforms. A lot of this work is conducted with Jacob Ørmen and Anne Mette Thorhauge. Jacob and I have published work on YouTube and Reddit and the three of us are currently working on everyday "economic culture" and investment-adjacent idioculture(s).

A connected set of my (older) publications focus on video games, cognition, and genre theory: You can track a reasonably consistent framework through this set of publications connecting a model of embodied game interaction to questions of genre. 

I also sometimes do research on "older" media, like television or film.

Primary fields of research

  • Platforms
  • Digital media in general
  • Research methodology and visualization
  • Computer and video games
  • Cognitive media theory (film, television, and games)

Teaching

  • Platforms and digital media
  • Communication theory
  • Research design
  • Computer games
  • Cognitive media theory and cognitive sociology

Selected publications

  1. E-pub ahead of print

    Diamond Hands to The Moon: Idiocultural Mobilization and Politicization of Personal Finance on r/wallstreetbets

    Gregersen, Andreas Lindegaard & Ørmen, Jacob, 2023, (E-pub ahead of print) In: Convergence: The International Journal of Research into New Media Technologies. 18 p.

    Research output: Contribution to journalJournal articlepeer-review

  2. Published

    The Output Imperative: Productivity and precarity on YouTube

    Gregersen, Andreas Lindegaard & Ørmen, Jacob, 2023, In: Information, Communication & Society. 24, 4, p. 432-451 20 p.

    Research output: Contribution to journalJournal articlepeer-review

  3. Published

    Institutional Polymorphism: Diversification of Content and Monetization Strategies on YouTube

    Ørmen, Jacob & Gregersen, Andreas Lindegaard, 2023, In: Television & New Media. 24, 4, p. 432-451 20 p.

    Research output: Contribution to journalJournal articlepeer-review

  4. Published

    Towards the engagement economy: Interconnected processes of commodification on YouTube

    Ørmen, Jacob & Gregersen, Andreas Lindegaard, 2023, In: Media, Culture & Society. 45, 2, p. 225–245 21 p.

    Research output: Contribution to journalJournal articlepeer-review

  5. Published

    Individual pastime or focused social interaction: Gendered gaming practices among Danish youth

    Thorhauge, Anne Mette & Gregersen, Andreas Lindegaard, 2019, In: New Media & Society. 21, 7, p. 1444-1464 21 p.

    Research output: Contribution to journalJournal articlepeer-review

  6. Published

    Following the viewers: Investigating television drama engagement through skin conductance measurements

    Gregersen, Andreas Lindegaard, Langkjær, Birger, Heiselberg, L. & Lyng Wieland, J., 2017, In: Poetics. 64, p. 1-13 13 p.

    Research output: Contribution to journalJournal articlepeer-review

  7. Published

    Owning Our Actions: Identification with Avatars in Video Games

    Gregersen, Andreas Lindegaard, 2020, Screening Characters: Theories of Character in Film, Television, and Interactive Media. Riis, J. & Taylor, A. (eds.). Routledge, p. 174-188 14 p. 10

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

  8. Published

    Generic Structures, Generic Experiences: A Cognitive Experientialist Approach to Video Game Analysis

    Gregersen, Andreas Lindegaard, 2014, In: Philosophy & Technology. 27, 2, p. 159-175 17 p.

    Research output: Contribution to journalJournal articlepeer-review

  9. Published

    Embodiment and Interface

    Gregersen, Andreas Lindegaard & Grodal, Torben Kragh, 2008, The video game theory reader 2. Perron, B. & Wollf, M. (eds.). New York: Routledge, p. 65-83 19 p.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

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