The image in print advertising and comments to Val Larsen’s research program
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The image in print advertising and comments to Val Larsen’s research program. / Sørensen, Bent; Thellefsen, Torkild; Thellefsen, Martin.
Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications. Vol. 1 IGI global, 2018. p. 48-65.Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review
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TY - CHAP
T1 - The image in print advertising and comments to Val Larsen’s research program
AU - Sørensen, Bent
AU - Thellefsen, Torkild
AU - Thellefsen, Martin
PY - 2018/1/1
Y1 - 2018/1/1
N2 - In this article, the authors re-visit, with Val Larsen, the use of Peircean icons and symbols in print advertising and thereby find (some) formal conditions concerning its images. Even though they are inspired by Val Larsen’s research program the authors are also critical of it. Hence, they set out to demonstrate how Val Larsen overlooks crucial parts of the semiotic potential of icons and symbols within print advertising. Furthermore, Val Larsen needs, they argue, the Peircean index within his research program. At the end of the article, and inspired by Val Larsen, the authors put forth nine Peircean points they find relevant for a research program concerning the image within print advertising. Here, ontological and methodological deductions are made from Peircean ideas and principles.
AB - In this article, the authors re-visit, with Val Larsen, the use of Peircean icons and symbols in print advertising and thereby find (some) formal conditions concerning its images. Even though they are inspired by Val Larsen’s research program the authors are also critical of it. Hence, they set out to demonstrate how Val Larsen overlooks crucial parts of the semiotic potential of icons and symbols within print advertising. Furthermore, Val Larsen needs, they argue, the Peircean index within his research program. At the end of the article, and inspired by Val Larsen, the authors put forth nine Peircean points they find relevant for a research program concerning the image within print advertising. Here, ontological and methodological deductions are made from Peircean ideas and principles.
UR - http://www.scopus.com/inward/record.url?scp=85059730963&partnerID=8YFLogxK
U2 - 10.4018/978-1-5225-7116-2.ch004
DO - 10.4018/978-1-5225-7116-2.ch004
M3 - Book chapter
AN - SCOPUS:85059730963
SN - 9781522571162
VL - 1
SP - 48
EP - 65
BT - Brand Culture and Identity
PB - IGI global
ER -
ID: 212419188