Persuasive images in popular science: Testing judgments of scientific reasoning and credibility

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Persuasive images in popular science : Testing judgments of scientific reasoning and credibility. / Gruber, David R; Dickerson, Jacob A.

In: Public Understanding of Science, Vol. 21, No. 8, 2012, p. 938-948.

Research output: Contribution to journal › Journal article › Research › peer-review

Harvard

Gruber, DR & Dickerson, JA 2012, 'Persuasive images in popular science: Testing judgments of scientific reasoning and credibility', Public Understanding of Science, vol. 21, no. 8, pp. 938-948. https://doi.org/10.1177/0963662512454072

APA

Gruber, D. R., & Dickerson, J. A. (2012). Persuasive images in popular science: Testing judgments of scientific reasoning and credibility. Public Understanding of Science, 21(8), 938-948. https://doi.org/10.1177/0963662512454072

Vancouver

Gruber DR, Dickerson JA. Persuasive images in popular science: Testing judgments of scientific reasoning and credibility. Public Understanding of Science. 2012;21(8):938-948. https://doi.org/10.1177/0963662512454072

Author

Gruber, David R ; Dickerson, Jacob A. / Persuasive images in popular science : Testing judgments of scientific reasoning and credibility. In: Public Understanding of Science. 2012 ; Vol. 21, No. 8. pp. 938-948.

Bibtex

@article{dffab3e9c4414426a2fa475772148d0c,
title = "Persuasive images in popular science: Testing judgments of scientific reasoning and credibility",
abstract = "This article tested the assumption that functional magnetic resonance imaging (fMRI) images in popular science news articles make those articles appear more reasonable and persuasive to readers. In addition to fMRI images, this study also examined the potential impact of science fiction and artistic images commonly found in popular news articles. 183 undergraduates were asked to evaluate one of four versions of an article, each with a different image. The researchers discovered no significant differences between readers{\textquoteright} evaluations of the news article with the images isolated as the only independent variable. This suggests that images alone may not have a strong effect upon evaluation, that no image is necessarily more persuasive than another as implied by earlier studies and that further research is needed to determine what, if any, role images play in conjunction with the text to create a persuasive effect.",
author = "Gruber, {David R} and Dickerson, {Jacob A.}",
year = "2012",
doi = "10.1177/0963662512454072",
language = "English",
volume = "21",
pages = "938--948",
journal = "Public Understanding of Science",
issn = "0963-6625",
publisher = "SAGE Publications",
number = "8",

}

RIS

TY - JOUR

T1 - Persuasive images in popular science

T2 - Testing judgments of scientific reasoning and credibility

AU - Gruber, David R

AU - Dickerson, Jacob A.

PY - 2012

Y1 - 2012

N2 - This article tested the assumption that functional magnetic resonance imaging (fMRI) images in popular science news articles make those articles appear more reasonable and persuasive to readers. In addition to fMRI images, this study also examined the potential impact of science fiction and artistic images commonly found in popular news articles. 183 undergraduates were asked to evaluate one of four versions of an article, each with a different image. The researchers discovered no significant differences between readers’ evaluations of the news article with the images isolated as the only independent variable. This suggests that images alone may not have a strong effect upon evaluation, that no image is necessarily more persuasive than another as implied by earlier studies and that further research is needed to determine what, if any, role images play in conjunction with the text to create a persuasive effect.

AB - This article tested the assumption that functional magnetic resonance imaging (fMRI) images in popular science news articles make those articles appear more reasonable and persuasive to readers. In addition to fMRI images, this study also examined the potential impact of science fiction and artistic images commonly found in popular news articles. 183 undergraduates were asked to evaluate one of four versions of an article, each with a different image. The researchers discovered no significant differences between readers’ evaluations of the news article with the images isolated as the only independent variable. This suggests that images alone may not have a strong effect upon evaluation, that no image is necessarily more persuasive than another as implied by earlier studies and that further research is needed to determine what, if any, role images play in conjunction with the text to create a persuasive effect.

U2 - 10.1177/0963662512454072

DO - 10.1177/0963662512454072

M3 - Journal article

VL - 21

SP - 938

EP - 948

JO - Public Understanding of Science

JF - Public Understanding of Science

SN - 0963-6625

IS - 8

ER -

ID: 215412708