The article traces the evolution of over-the-top (OTT) services in order to analyse how the growing use of Internet distribution influences the structural conditions and institutional arrangements in Denmark. This story is told in four parts: first, I outline how the shift from postal services to e-mail restructured the conditions for asynchronous one-to-one communication; second, I examine the introduction of web-based services and the declining role of the press as gatekeeper for asynchronous one-to-many communication; third, I focus on the impact of mobile broadband and smartphones on synchronous one-to-one communication and the telecommunications sector; and fourth, I analyse the emergence of streaming technologies and the reorganisation of synchronous one-to-many communication and broadcasting. Building on these examples, I argue that key welfare state principles have come under pressure and that research tends to underestimate the fundamental transformations of the institutional order.