Icons and metaphors in visual communication: The relevance of Peirce's theory of iconicity for the analysis of visual communication

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Icons and metaphors in visual communication : The relevance of Peirce's theory of iconicity for the analysis of visual communication. / Thellefsen, Martin; Friedman, Alon.

In: Public Journal of Semiotics, Vol. 10, No. 2, 2023, p. 1-15.

Research output: Contribution to journal › Journal article › Research › peer-review

Harvard

Thellefsen, M & Friedman, A 2023, 'Icons and metaphors in visual communication: The relevance of Peirce's theory of iconicity for the analysis of visual communication', Public Journal of Semiotics, vol. 10, no. 2, pp. 1-15. https://doi.org/10.37693/pjos.2023.10.24762

APA

Thellefsen, M., & Friedman, A. (2023). Icons and metaphors in visual communication: The relevance of Peirce's theory of iconicity for the analysis of visual communication. Public Journal of Semiotics, 10(2), 1-15. https://doi.org/10.37693/pjos.2023.10.24762

Vancouver

Thellefsen M, Friedman A. Icons and metaphors in visual communication: The relevance of Peirce's theory of iconicity for the analysis of visual communication. Public Journal of Semiotics. 2023;10(2):1-15. https://doi.org/10.37693/pjos.2023.10.24762

Author

Thellefsen, Martin ; Friedman, Alon. / Icons and metaphors in visual communication : The relevance of Peirce's theory of iconicity for the analysis of visual communication. In: Public Journal of Semiotics. 2023 ; Vol. 10, No. 2. pp. 1-15.

Bibtex

@article{fbbc83668c0343d19502f2dab0095de6,
title = "Icons and metaphors in visual communication: The relevance of Peirce's theory of iconicity for the analysis of visual communication",
abstract = "In this paper we adopt Charles Sanders Peirce's concept of iconicity to analyse pictural communication. While visual semiotics has a well-developed structural school, the concepts of visual semiotics stemming from Peirce's pragmatic sign theory are often overlooked. The specific purpose of this study is to explore the semiotics of visual signs, exemplified by two prominent pictures of former US President Donald Trump. We argue that Peirce's semiotic framework for iconicity in visual signs (the image, the diagram, and the metaphor) offers a useful framework for discussing how the meaning of visual signs is motivated. On this basis, we propose that Peirce's concept of hypoicons provides us with a richer understanding of how visual signs acquire meaning and how their interpretation varies across cultural habits, and collateral experience.",
keywords = "collateral experience, diagram, epistemic pluralism, Hypoicons, image, metaphor",
author = "Martin Thellefsen and Alon Friedman",
note = "Publisher Copyright: {\textcopyright} 2023 BOLEMA Departamento de Matematica. All rights reserved.",
year = "2023",
doi = "10.37693/pjos.2023.10.24762",
language = "English",
volume = "10",
pages = "1--15",
journal = "Public Journal of Semiotics",
issn = "1918-9907",
publisher = "De Gruyter",
number = "2",

}

RIS

TY - JOUR

T1 - Icons and metaphors in visual communication

T2 - The relevance of Peirce's theory of iconicity for the analysis of visual communication

AU - Thellefsen, Martin

AU - Friedman, Alon

N1 - Publisher Copyright: © 2023 BOLEMA Departamento de Matematica. All rights reserved.

PY - 2023

Y1 - 2023

N2 - In this paper we adopt Charles Sanders Peirce's concept of iconicity to analyse pictural communication. While visual semiotics has a well-developed structural school, the concepts of visual semiotics stemming from Peirce's pragmatic sign theory are often overlooked. The specific purpose of this study is to explore the semiotics of visual signs, exemplified by two prominent pictures of former US President Donald Trump. We argue that Peirce's semiotic framework for iconicity in visual signs (the image, the diagram, and the metaphor) offers a useful framework for discussing how the meaning of visual signs is motivated. On this basis, we propose that Peirce's concept of hypoicons provides us with a richer understanding of how visual signs acquire meaning and how their interpretation varies across cultural habits, and collateral experience.

AB - In this paper we adopt Charles Sanders Peirce's concept of iconicity to analyse pictural communication. While visual semiotics has a well-developed structural school, the concepts of visual semiotics stemming from Peirce's pragmatic sign theory are often overlooked. The specific purpose of this study is to explore the semiotics of visual signs, exemplified by two prominent pictures of former US President Donald Trump. We argue that Peirce's semiotic framework for iconicity in visual signs (the image, the diagram, and the metaphor) offers a useful framework for discussing how the meaning of visual signs is motivated. On this basis, we propose that Peirce's concept of hypoicons provides us with a richer understanding of how visual signs acquire meaning and how their interpretation varies across cultural habits, and collateral experience.

KW - collateral experience

KW - diagram

KW - epistemic pluralism

KW - Hypoicons

KW - image

KW - metaphor

UR - http://www.scopus.com/inward/record.url?scp=85163332325&partnerID=8YFLogxK

U2 - 10.37693/pjos.2023.10.24762

DO - 10.37693/pjos.2023.10.24762

M3 - Journal article

AN - SCOPUS:85163332325

VL - 10

SP - 1

EP - 15

JO - Public Journal of Semiotics

JF - Public Journal of Semiotics

SN - 1918-9907

IS - 2

ER -

ID: 360687350