In science, education, journalism, governance, art, culture, labor politics and love relations, artificial intelligence (AI) sparks reactions from the entire emotional repertoire: from fascination to salvation, from frustration to forfeiture. The latest BigTech ambition is to let, what has been labelled, generative AI, play a central role in the human emotional arena. Worst case scenario is to let your emotions be dictated by the roll of a dice and “bs” – the direct route from technological salvation to human forfeiture.