'Do (not) go to vote!' Media provocation explained
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'Do (not) go to vote!' Media provocation explained. / Driessens, Olivier.
In: European Journal of Communication, Vol. 28, No. 5, 10.2013, p. 556-569.Research output: Contribution to journal › Journal article › Research › peer-review
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TY - JOUR
T1 - 'Do (not) go to vote!' Media provocation explained
AU - Driessens, Olivier
PY - 2013/10
Y1 - 2013/10
N2 - This article conceptualizes media provocation, a common but understudied practice of mediatized protest and resistance, marketing or (self-)promotion and awareness raising. It is defined as a mediated act that questions or contravenes norms, values, laws, rules and symbolic power, thereby intentionally running counter to the normal horizon of expectations in a certain situation or context. As such, media provocation can have a major impact on public debate, politics and the course of events. In this article, the key elements of media provocation are initially examined and subsequently illustrated by drawing on a case study on Stijn Meuris, a Belgian rock artist and television personality. In 2010, he announced his refusal to vote in the next elections, although it is mandatory in Belgium for all adults to vote. The findings of this case study demonstrate the contingency of the component 'intentionality' in the definition of media provocation.
AB - This article conceptualizes media provocation, a common but understudied practice of mediatized protest and resistance, marketing or (self-)promotion and awareness raising. It is defined as a mediated act that questions or contravenes norms, values, laws, rules and symbolic power, thereby intentionally running counter to the normal horizon of expectations in a certain situation or context. As such, media provocation can have a major impact on public debate, politics and the course of events. In this article, the key elements of media provocation are initially examined and subsequently illustrated by drawing on a case study on Stijn Meuris, a Belgian rock artist and television personality. In 2010, he announced his refusal to vote in the next elections, although it is mandatory in Belgium for all adults to vote. The findings of this case study demonstrate the contingency of the component 'intentionality' in the definition of media provocation.
KW - Celebrity
KW - elections
KW - media provocation
KW - mediatized protest
KW - promotional strategy
UR - http://www.scopus.com/inward/record.url?scp=84887578442&partnerID=8YFLogxK
U2 - 10.1177/0267323113493253
DO - 10.1177/0267323113493253
M3 - Journal article
AN - SCOPUS:84887578442
VL - 28
SP - 556
EP - 569
JO - European Journal of Communication
JF - European Journal of Communication
SN - 0267-3231
IS - 5
ER -
ID: 324969498