Creating serialised live action drama for children: Talent development, affordable volume fiction, and portable brand characters at DR

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This chapter investigates the production strategies of the Danish Broadcasting Corporation (DR) when making live action fiction for its children’s channel and brand DR Ramasjang, targeting pre-schoolers. Based on a case study of the serial Oda Omvendt [Oda Upside Down], the chapter begins by discussing the reasons behind DR’s decision to produce more national live action fiction for the youngest audience members. Following this, the case study of Oda Upside Down demonstrates how the commissioning, writing, and production of the series can be regarded as the result of clear institutional strategies for working with talent development, with notions of affordable volume fiction, and with portable brand characters.
Original languageEnglish
Title of host publicationAudiovisual Content for Children and Adolescents in Scandinavia : Production, Distribution, and Reception in a Multiplatform Era
EditorsPia Majbritt Jensen, Eva Novrup Redvall, Christa Lykke Christensen
Number of pages18
Place of PublicationGothenburg
Publication date2023
ISBN (Print)9789188855800
ISBN (Electronic)9789188855817, 9789188855855
Publication statusPublished - 2023

ID: 302458220