Anmeldelse af Paul Messaris: Visual Persuasion. The Role of Images in Advertising

Research output: Contribution to journal › Literature review › Research

Standard

Anmeldelse af Paul Messaris : Visual Persuasion. The Role of Images in Advertising. / Hjarvard, Stig.

In: MedieKultur, Vol. 13, No. 27, 1997, p. 86-87.

Research output: Contribution to journal › Literature review › Research

Harvard

Hjarvard, S 1997, 'Anmeldelse af Paul Messaris: Visual Persuasion. The Role of Images in Advertising', MedieKultur, vol. 13, no. 27, pp. 86-87. <http://ojs.statsbiblioteket.dk/index.php/mediekultur/article/view/1108/1013>

APA

Hjarvard, S. (1997). Anmeldelse af Paul Messaris: Visual Persuasion. The Role of Images in Advertising. MedieKultur, 13(27), 86-87. http://ojs.statsbiblioteket.dk/index.php/mediekultur/article/view/1108/1013

Vancouver

Hjarvard S. Anmeldelse af Paul Messaris: Visual Persuasion. The Role of Images in Advertising. MedieKultur. 1997;13(27):86-87.

Author

Hjarvard, Stig. / Anmeldelse af Paul Messaris : Visual Persuasion. The Role of Images in Advertising. In: MedieKultur. 1997 ; Vol. 13, No. 27. pp. 86-87.

Bibtex

@article{6f00861074cb11dbbee902004c4f4f50,
title = "Anmeldelse af Paul Messaris: Visual Persuasion. The Role of Images in Advertising",
keywords = "Det Humanistiske Fakultet, billeder, kognition, overtalelse, reklame",
author = "Stig Hjarvard",
year = "1997",
language = "Dansk",
volume = "13",
pages = "86--87",
journal = "MedieKultur",
issn = "0900-9671",
publisher = "Statsbiblioteket",
number = "27",

}

RIS

TY - JOUR

T1 - Anmeldelse af Paul Messaris

T2 - Visual Persuasion. The Role of Images in Advertising

AU - Hjarvard, Stig

PY - 1997

Y1 - 1997

KW - Det Humanistiske Fakultet

KW - billeder

KW - kognition

KW - overtalelse

KW - reklame

M3 - Anmeldelse

VL - 13

SP - 86

EP - 87

JO - MedieKultur

JF - MedieKultur

SN - 0900-9671

IS - 27

ER -

ID: 231301