Andreas Lindegaard Gregersen

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I am an associate professor at the Center for Tracking and Society (CTS) at Department of Communication. I regularly teach courses in communication theory, research design, and empirical methodologies, including workshops on data analysis and data visualization. Currently, all of my teaching is at the Cognition & Communication programme.

My primary research interests are platforms and digital media as well as qualitative and quantitative methods and visualization. I primarily work in R, with a preference for Tidyverse syntax. Dabbling in Python, but old habits die hard.

The last couple of years I have been working on empirical-slash-conceptual studies of digital media platforms. A lot of this work is conducted with Jacob Ørmen and Anne Mette Thorhauge. Jacob and I have published work on YouTube and Reddit and the three of us are currently working on everyday "economic culture" and investment-adjacent idioculture(s).

A connected set of my (older) publications focus on video games, cognition, and genre theory: You can track a reasonably consistent framework through this set of publications connecting a model of embodied game interaction to questions of genre. 

I also sometimes do research on "older" media, like television or film.

Primary fields of research

• Platforms
• Digital media in general
• Research methodology and visualization
• Computer and video games
• Cognitive media theory (film, television, and games)

Teaching

• Platforms and digital media
• Communication theory
• Research design
• Computer games
• Cognitive media theory and cognitive sociology

Selected publications

1. E-pub ahead of print

   Diamond Hands to The Moon: Idiocultural Mobilization and Politicization of Personal Finance on r/wallstreetbets

   Gregersen, Andreas Lindegaard & Ørmen, Jacob, 2023, (E-pub ahead of print) In: Convergence: The International Journal of Research into New Media Technologies. 18 p.

   Research output: Contribution to journal › Journal article › Research › peer-review

2. Published

   The Output Imperative: Productivity and precarity on YouTube

   Gregersen, Andreas Lindegaard & Ørmen, Jacob, 2023, In: Information, Communication & Society. 24, 4, p. 432-451

   Research output: Contribution to journal › Journal article › Research › peer-review

3. Published

   Institutional Polymorphism: Diversification of Content and Monetization Strategies on YouTube

   Ørmen, Jacob & Gregersen, Andreas Lindegaard, 2023, In: Television & New Media. 24, 4, p. 432-451 20 p.

   Research output: Contribution to journal › Journal article › Research › peer-review

4. Published

   Towards the engagement economy: Interconnected processes of commodification on YouTube

   Ørmen, Jacob & Gregersen, Andreas Lindegaard, 2023, In: Media, Culture & Society. 45, 2, p. 225–245 21 p.

   Research output: Contribution to journal › Journal article › Research › peer-review

5. Published

   Individual pastime or focused social interaction: Gendered gaming practices among Danish youth

   Thorhauge, Anne Mette & Gregersen, Andreas Lindegaard, 2019, In: New Media & Society. 21, 7, p. 1444-1464

   Research output: Contribution to journal › Journal article › Research › peer-review

6. Published

   Following the viewers: Investigating television drama engagement through skin conductance measurements

   Gregersen, Andreas Lindegaard, Langkjær, Birger, Heiselberg, L. & Lyng Wieland, J., 2017, In: Poetics. 64, p. 1-13 13 p.

   Research output: Contribution to journal › Journal article › Research › peer-review

7. Published

   Owning Our Actions: Identification with Avatars in Video Games

   Gregersen, Andreas Lindegaard, 30 Sep 2020, Screening Characters: Theories of Character in Film, Television, and Interactive Media. Riis, J. & Taylor, A. (eds.). Routledge, p. 174-188 14 p. 10

   Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

8. Published

   Generic Structures, Generic Experiences: A Cognitive Experientialist Approach to Video Game Analysis

   Gregersen, Andreas Lindegaard, 2014, In: Philosophy & Technology. 27, 2, p. 159-175 17 p.

   Research output: Contribution to journal › Journal article › Research › peer-review

9. Published

   Embodiment and Interface

   Gregersen, Andreas Lindegaard & Grodal, Torben Kragh, 2008, The video game theory reader 2. Perron, B. & Wollf, M. (eds.). New York: Routledge, p. 65-83 19 p.

   Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review