The selective avoidance of threat appeals in right-wing populist political ads: An implicit cognition approach using eye-tracking methodology
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review
Original language | English |
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Title of host publication | Advances in Advertising Research (Vol. VI) : The Digital, the Classic, the Subtle, and the Alternative |
Editors | Peter Verlegh, Hilde Voorveld, Martin Eisend |
Publication date | 2015 |
Pages | 135-146 |
Publication status | Published - 2015 |
Externally published | Yes |
ID: 255171800