Petty, R.E. & Cacioppo, J. T., 1986. Communication and persuasion: Central and peripheral routes to attitude change
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review
Translated title of the contribution | Petty, R.E. & Cacioppo, J. T., 1986. Communication and persuasion: Central and peripheral routes to attitude change |
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Original language | German (Austria) |
Title of host publication | Schlüsselwerke der Medienwirkungsforschung |
Editors | Matthias Potthoff |
Publisher | Springer VS |
Publication date | 2016 |
Pages | 231-242 |
Publication status | Published - 2016 |
Externally published | Yes |
ID: 255171091