The article discusses practices of placemaking through empirical fieldwork undertaken in the subculture of urban exploration in Copenhagen. The making and experience of place is discussed, firstly, in relation to methodology and academic representation and secondly, in relation to urban space and media. The article begins by suggesting that the ethnographic research process should be grasped as the making of an ‘ethnographic place’ (Pink 2010), which invites readers/audiences to imagine themselves into the places represented. Based on findings from the fieldwork, the article moves on to the methodologies associated with the examination of urban exploration and its academic representation. The article points to a ‘multi-sited’ (Marcus 1995) and mobile ethnography (Lee & Ingold 2006) that acknowledges the ethnographer as ‘emplaced’ (Howes 2005) in the research setting. Finally, urban exploration and the placemaking practices involved are positioned in a wider theoretical framework focusing on social media and urban space. The urban explorers use different social media platforms to share information and pictures, which is said to accelerate ‘a mediatised sense of place’ (Jansson & Falkheimer 2006). Urban exploration is seen as a practice tied to the late modern ‘media city’ (Fornäs 2006; McQuire 2010), where spatial experience is transformed due to the increased convergence of mobile and pervasive media with urban space. Keywords: Urban exploration, subculture, media city, ethnographic place, multisided, emplaced