Evaluation of Public Spokespersons
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review
| Original language | English |
|---|---|
| Title of host publication | European Advances in Consumer Research |
| Editors | Andrea Groeppel-Klien, Frank-Rudolf Esch |
| Number of pages | 7 |
| Volume | 5 |
| Place of Publication | Provo, UT |
| Publisher | Association for Consumer Research |
| Publication date | 2001 |
| Pages | 318-324 |
| Publication status | Published - 2001 |
ID: 34524061