The Mediatization of Fashion: The Case of Fashion Blogs
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review
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The Mediatization of Fashion : The Case of Fashion Blogs. / Kristensen, Nete Nørgaard; Christensen, Christa Lykke.
Dynamics Of Mediatization: Institutional Change and Everyday Transformations in a Digital Age. ed. / Olivier Driessens; Göran Bolin; Andreas Hepp; Stig Hjarvard. Palgrave Macmillan, 2017. p. 225-245 (Transforming Communication).Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review
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TY - CHAP
T1 - The Mediatization of Fashion
T2 - The Case of Fashion Blogs
AU - Kristensen, Nete Nørgaard
AU - Christensen, Christa Lykke
N1 - Publisher Copyright: © 2017, The Author(s).
PY - 2017
Y1 - 2017
N2 - Spurred by digital media logics, blogs have challenged the role of the fashion industry and its mass media portfolio of fashion magazines as authoritative intermediaries of fashion. The chapter investigates how fashion blogs as a distinct type of fashion communication are influenced by the formal and informal logics of the blog as a media technological and generic hybrid. We argue that fashion blogging, being an example of intensified digital communication, challenges the authority of fashion as an institution and transforms previously important ways of fashion communication. The chapter is based on a qualitative analysis of two Danish fashion blogs that received the Danish Fashion Blog Award in 2015 for ‘Best female fashion blog’ and ‘Best personal blog’.
AB - Spurred by digital media logics, blogs have challenged the role of the fashion industry and its mass media portfolio of fashion magazines as authoritative intermediaries of fashion. The chapter investigates how fashion blogs as a distinct type of fashion communication are influenced by the formal and informal logics of the blog as a media technological and generic hybrid. We argue that fashion blogging, being an example of intensified digital communication, challenges the authority of fashion as an institution and transforms previously important ways of fashion communication. The chapter is based on a qualitative analysis of two Danish fashion blogs that received the Danish Fashion Blog Award in 2015 for ‘Best female fashion blog’ and ‘Best personal blog’.
UR - http://www.scopus.com/inward/record.url?scp=85062346502&partnerID=8YFLogxK
U2 - 10.1007/978-3-319-62983-4_11
DO - 10.1007/978-3-319-62983-4_11
M3 - Book chapter
AN - SCOPUS:85062346502
SN - 978-3-319-62982-7
T3 - Transforming Communication
SP - 225
EP - 245
BT - Dynamics Of Mediatization
A2 - Driessens, Olivier
A2 - Bolin, Göran
A2 - Hepp, Andreas
A2 - Hjarvard, Stig
PB - Palgrave Macmillan
ER -
ID: 360598860