Eva Iris Otto

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How is a political economy of attention turned into markets and economic value?

In this Phd, I study how Danish digital companies in the design, coding and sales of digital products transform user-attention into economic value. I study how these companies navigate different markets and actors, and how these companies build on a digital infrastructure which they concurrently expand with their products. In that way these companies form part of the structures that facilitate and shape citizens' everyday interactions with each other, companies and states. 

The phd forms part of the ERC-funded project DISTRACT.

My study builds on long term ethnographic fieldwork within digital agencies in Denmark and the development of online-offline methods that trace digital work across offline and online situations.