Towards the engagement economy: Interconnected processes of commodification on YouTube

Research output: Contribution to journalJournal articleResearchpeer-review

Standard

Towards the engagement economy : Interconnected processes of commodification on YouTube. / Ørmen, Jacob; Gregersen, Andreas.

In: Media, Culture & Society, Vol. 45, No. 2, 2023, p. 225–245.

Research output: Contribution to journalJournal articleResearchpeer-review

Harvard

Ørmen, J & Gregersen, A 2023, 'Towards the engagement economy: Interconnected processes of commodification on YouTube', Media, Culture & Society, vol. 45, no. 2, pp. 225–245. https://doi.org/10.1177/01634437221111951

APA

Ørmen, J., & Gregersen, A. (2023). Towards the engagement economy: Interconnected processes of commodification on YouTube. Media, Culture & Society, 45(2), 225–245. https://doi.org/10.1177/01634437221111951

Vancouver

Ørmen J, Gregersen A. Towards the engagement economy: Interconnected processes of commodification on YouTube. Media, Culture & Society. 2023;45(2):225–245. https://doi.org/10.1177/01634437221111951

Author

Ørmen, Jacob ; Gregersen, Andreas. / Towards the engagement economy : Interconnected processes of commodification on YouTube. In: Media, Culture & Society. 2023 ; Vol. 45, No. 2. pp. 225–245.

Bibtex

@article{6cf514bb2b934c82a6bdc917aeb32d66,
title = "Towards the engagement economy: Interconnected processes of commodification on YouTube",
author = "Jacob {\O}rmen and Andreas Gregersen",
year = "2023",
doi = "10.1177/01634437221111951",
language = "English",
volume = "45",
pages = "225–245",
journal = "Media, Culture & Society",
issn = "0163-4437",
publisher = "SAGE Publications",
number = "2",

}

RIS

TY - JOUR

T1 - Towards the engagement economy

T2 - Interconnected processes of commodification on YouTube

AU - Ørmen, Jacob

AU - Gregersen, Andreas

PY - 2023

Y1 - 2023

U2 - 10.1177/01634437221111951

DO - 10.1177/01634437221111951

M3 - Journal article

VL - 45

SP - 225

EP - 245

JO - Media, Culture & Society

JF - Media, Culture & Society

SN - 0163-4437

IS - 2

ER -

ID: 315270508