Low Style the High Way: Rhetorical Mainstreaming of Populism

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Standard

Low Style the High Way : Rhetorical Mainstreaming of Populism. / Villadsen, Lisa Storm.

Vox Populi: Populism as a Rhetorical and Democratic Challenge. ed. / Bart van Klink; Henrike Jansen; Ingeborg van der Geest. Cheltenham, UK : Edward Elgar Publishing, 2020. p. 143-162.

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Harvard

Villadsen, LS 2020, Low Style the High Way: Rhetorical Mainstreaming of Populism. in B van Klink, H Jansen & I van der Geest (eds), Vox Populi: Populism as a Rhetorical and Democratic Challenge. Edward Elgar Publishing, Cheltenham, UK, pp. 143-162. <https://www.e-elgar.com/shop/gbp/vox-populi-9781789901405.html>

APA

Villadsen, L. S. (2020). Low Style the High Way: Rhetorical Mainstreaming of Populism. In B. van Klink, H. Jansen, & I. van der Geest (Eds.), Vox Populi: Populism as a Rhetorical and Democratic Challenge (pp. 143-162). Edward Elgar Publishing. https://www.e-elgar.com/shop/gbp/vox-populi-9781789901405.html

Vancouver

Villadsen LS. Low Style the High Way: Rhetorical Mainstreaming of Populism. In van Klink B, Jansen H, van der Geest I, editors, Vox Populi: Populism as a Rhetorical and Democratic Challenge. Cheltenham, UK: Edward Elgar Publishing. 2020. p. 143-162

Author

Villadsen, Lisa Storm. / Low Style the High Way : Rhetorical Mainstreaming of Populism. Vox Populi: Populism as a Rhetorical and Democratic Challenge. editor / Bart van Klink ; Henrike Jansen ; Ingeborg van der Geest. Cheltenham, UK : Edward Elgar Publishing, 2020. pp. 143-162

Bibtex

@inbook{468f4a1a610e4fc0a1247dc2252a81ca,
title = "Low Style the High Way: Rhetorical Mainstreaming of Populism",
abstract = "The chapter presents a rhetorical analysis of a political newsletter from the Danish People{\textquoteright}s Party. Drawing on Ostiguy{\textquoteright}s “high/low” distinction, Moffitt and Tormey{\textquoteright}s conceptualisation of populism as a political style, Saurette and Gunster{\textquoteright}s notion of epistemoloigcal populism and the rhetorical concepts second persona, constitutive rhetoric, and iconicity the chapter brings together insights from political science and rhetoric to show how the text attains its rhetorical power by performing the “low” in a “high” manner, i.e. promoting typical populist themes in a pseudo- rational style undergirded by an author persona as a reasonable person simply representing common sense. Analysis of the implied audience reveals how the text appeals to several audiences united by resentment against various “elite” groups. While Ostiguy and Moffitt{\textquoteright}s gradational approaches are found highly useful, the article suggests that their key distinctions are challenged by this kind of mainstream populism.",
author = "Villadsen, {Lisa Storm}",
year = "2020",
language = "English",
isbn = "978 1 78990 140 5",
pages = "143--162",
editor = "{van Klink}, Bart and Henrike Jansen and {van der Geest}, Ingeborg",
booktitle = "Vox Populi",
publisher = "Edward Elgar Publishing",
address = "United Kingdom",

}

RIS

TY - CHAP

T1 - Low Style the High Way

T2 - Rhetorical Mainstreaming of Populism

AU - Villadsen, Lisa Storm

PY - 2020

Y1 - 2020

N2 - The chapter presents a rhetorical analysis of a political newsletter from the Danish People’s Party. Drawing on Ostiguy’s “high/low” distinction, Moffitt and Tormey’s conceptualisation of populism as a political style, Saurette and Gunster’s notion of epistemoloigcal populism and the rhetorical concepts second persona, constitutive rhetoric, and iconicity the chapter brings together insights from political science and rhetoric to show how the text attains its rhetorical power by performing the “low” in a “high” manner, i.e. promoting typical populist themes in a pseudo- rational style undergirded by an author persona as a reasonable person simply representing common sense. Analysis of the implied audience reveals how the text appeals to several audiences united by resentment against various “elite” groups. While Ostiguy and Moffitt’s gradational approaches are found highly useful, the article suggests that their key distinctions are challenged by this kind of mainstream populism.

AB - The chapter presents a rhetorical analysis of a political newsletter from the Danish People’s Party. Drawing on Ostiguy’s “high/low” distinction, Moffitt and Tormey’s conceptualisation of populism as a political style, Saurette and Gunster’s notion of epistemoloigcal populism and the rhetorical concepts second persona, constitutive rhetoric, and iconicity the chapter brings together insights from political science and rhetoric to show how the text attains its rhetorical power by performing the “low” in a “high” manner, i.e. promoting typical populist themes in a pseudo- rational style undergirded by an author persona as a reasonable person simply representing common sense. Analysis of the implied audience reveals how the text appeals to several audiences united by resentment against various “elite” groups. While Ostiguy and Moffitt’s gradational approaches are found highly useful, the article suggests that their key distinctions are challenged by this kind of mainstream populism.

M3 - Book chapter

SN - 978 1 78990 140 5

SP - 143

EP - 162

BT - Vox Populi

A2 - van Klink, Bart

A2 - Jansen, Henrike

A2 - van der Geest, Ingeborg

PB - Edward Elgar Publishing

CY - Cheltenham, UK

ER -

ID: 186526378