Health branding ethics

Research output: Contribution to journal › Journal article › Research › peer-review

Standard

Health branding ethics. / Anker, Thomas Boysen; Sandøe, Peter; Kamin, Tanja; Kappel, Klemens.

In: Journal of Business Ethics, Vol. 104, No. 1, 2011, p. 33-45.

Research output: Contribution to journal › Journal article › Research › peer-review

Harvard

Anker, TB, Sandøe, P, Kamin, T & Kappel, K 2011, 'Health branding ethics', Journal of Business Ethics, vol. 104, no. 1, pp. 33-45. https://doi.org/10.1007/s10551-011-0887-9

APA

Anker, T. B., Sandøe, P., Kamin, T., & Kappel, K. (2011). Health branding ethics. Journal of Business Ethics, 104(1), 33-45. https://doi.org/10.1007/s10551-011-0887-9

Vancouver

Anker TB, Sandøe P, Kamin T, Kappel K. Health branding ethics. Journal of Business Ethics. 2011;104(1):33-45. https://doi.org/10.1007/s10551-011-0887-9

Author

Anker, Thomas Boysen ; Sandøe, Peter ; Kamin, Tanja ; Kappel, Klemens. / Health branding ethics. In: Journal of Business Ethics. 2011 ; Vol. 104, No. 1. pp. 33-45.

Bibtex

@article{a0acf50156944c93969b53247603a945,
title = "Health branding ethics",
abstract = "Commercial food health branding is a challenging branch of marketing because it might, at the same time, promote healthy living and be commercially viable. However, the power to influence individuals{\textquoteright} health behavior and overall health status makes it crucial for marketing professionals to take into account the ethical dimensions of health branding: this article presents a conceptual analysis of potential ethical problems in health branding. The analysis focuses on ethical concerns related to the application of three health brand elements (functional claims, process claims, and health symbols) as well as a number of general concerns that apply to health branding as such. Being a pioneering analysis, this article advances the academic understanding of health branding and provides practitioners with knowledge of important concerns to take into account when marketing health brands.",
author = "Anker, {Thomas Boysen} and Peter Sand{\o}e and Tanja Kamin and Klemens Kappel",
year = "2011",
doi = "10.1007/s10551-011-0887-9",
language = "English",
volume = "104",
pages = "33--45",
journal = "Journal of Business Ethics",
issn = "0167-4544",
publisher = "Springer",
number = "1",

}

RIS

TY - JOUR

T1 - Health branding ethics

AU - Anker, Thomas Boysen

AU - Sandøe, Peter

AU - Kamin, Tanja

AU - Kappel, Klemens

PY - 2011

Y1 - 2011

N2 - Commercial food health branding is a challenging branch of marketing because it might, at the same time, promote healthy living and be commercially viable. However, the power to influence individuals’ health behavior and overall health status makes it crucial for marketing professionals to take into account the ethical dimensions of health branding: this article presents a conceptual analysis of potential ethical problems in health branding. The analysis focuses on ethical concerns related to the application of three health brand elements (functional claims, process claims, and health symbols) as well as a number of general concerns that apply to health branding as such. Being a pioneering analysis, this article advances the academic understanding of health branding and provides practitioners with knowledge of important concerns to take into account when marketing health brands.

AB - Commercial food health branding is a challenging branch of marketing because it might, at the same time, promote healthy living and be commercially viable. However, the power to influence individuals’ health behavior and overall health status makes it crucial for marketing professionals to take into account the ethical dimensions of health branding: this article presents a conceptual analysis of potential ethical problems in health branding. The analysis focuses on ethical concerns related to the application of three health brand elements (functional claims, process claims, and health symbols) as well as a number of general concerns that apply to health branding as such. Being a pioneering analysis, this article advances the academic understanding of health branding and provides practitioners with knowledge of important concerns to take into account when marketing health brands.

U2 - 10.1007/s10551-011-0887-9

DO - 10.1007/s10551-011-0887-9

M3 - Journal article

VL - 104

SP - 33

EP - 45

JO - Journal of Business Ethics

JF - Journal of Business Ethics

SN - 0167-4544

IS - 1

ER -

ID: 33702938