Billions of people make an investment every day – not a financial one, but an investment of time and effort into expressing our opinions on things we are sympathetic to and those we detest. We pay respect and expect a return – in terms of “likes” on a recently posted selfie. We are investors in social media, trading likes for likes all the time, and without much market research. Of course, social media is awash with what the finance world would call liquidity – there is no shortage of likes, upvotes, posts and retweets. However, too much liquidity can poison a financial market, leading prices to inflate beyond their fundamental value – what we call a bubble. Furthermore, it can possibly poison a market in which we invest opinions and expressions rather than money. By this means, the pivotal aim of the Center for Information and Bubble Studies (CIBS) is to uncover the structure and dynamics of different bubble phenomena from finance over social media to politics and science in order to (1) formulate intervention strategies for malignant bubbles from “shitstorms” to radicalisation, stimulate possible benign bubbles from climate awareness to democratic initiatives and thus play a proactive role promoting scientific social responsibility (SSR).