PechaKucha style Ignite speech: "DIY Culture" in which I presented a dress with Aagaards Photos as a DIY heritage hack. DIY culture is a fast-growing domain due mainly to the democratising effect of the Web. Cultural institutions have a history of engaging with DIY culture. As DIY culture is getting better at organising itself on the internet outside of institutions, it becomes more important than ever to understand this phenomenon, as well as to work towards continuing this relationship. I will focus on genealogy and how Kolding Stadsarkiv managed to create a mutually beneficial working relationship with a DIY group on the project “Aagaards Billeder”.