Franziska Marquart

Franziska Marquart

Tenure Track Assistant Professor


  1. 2018
  2. United Feelings: The Mediating Role of Emotions in Social Media Campaigns for EU Attitudes and Behavioral Intentions

    Marquart, Franziska, Brosius, A. & de Vreese, C. H., 28 May 2018, (E-pub ahead of print) In: Journal of Political Marketing.

    Research output: Contribution to journalJournal articlepeer-review

  3. Children's attitudinal and behavioral reactions to product placements: investigating the role of placement frequency, placement integration, and parental mediation

    Naderer, B., Matthes, J., Marquart, Franziska & Mayrhofer, M., 4 Mar 2018, In: International Journal of Advertising. 37, 2, p. 236-255

    Research output: Contribution to journalJournal articlepeer-review

  4. Shaping children's healthy eating habits with food placements? Food placements of high and low nutritional value in cartoons, Children's BMI, food-related parental mediation strategies, and food choice

    Naderer, B., Matthes, J., Binder, A., Marquart, Franziska, Mayrhofer, M., Obereder, A. & Spielvogel, I., 1 Jan 2018, In: Appetite. 120, p. 644-653

    Research output: Contribution to journalJournal articlepeer-review

ID: 253773036